See what over 400 marketers had to say in this important report:
- Only 15.3% of marketers believe they are winning the identity battle. What’s holding back adoption of identity efforts and solutions?
- What is the role of “Walled Gardens”? Do they fuel or impede identity efforts?
- How is new and changing regulation impacting identity?
- And more
The U.S. identity market is poised to expand rapidly as investments in dedicated solutions increase from $900MM in 2018 to $2.6BB in 2022. Marketers that prioritize developing and implementing a strategy, including identifying key use cases and requirements for their business, will be best positioned to use identity—as well as the growing set of focused services and solutions—to drive transformative value to their customers, and consequently, their business.