DMA: Data and Marketing Association
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Value of Customer Data 2016: Future Trends in Data-Driven Marketing

DMA-Commissioned Research Sheds Light on What Consumers Value Most and Emerging Marketing Trends

The newly-released “Future Trends in Data-Driven Marketing” report, commissioned by the Data & Marketing Association (DMA) and its Data-Driven Marketing Institute (DDMI), explores the future value of data and how a data-driven future will different from the present. The research was conducted by Harvard Business School Professor John Deighton and Peter Johnson, Principal at mLightenment Economic Impact Research and recent Columbia University professor. This report delivers powerful intelligence on trends in:

  • E-Commerce
  • Online Publishing
  • Cloud and Data Storage
  • Wearables
  • Online and Offline Retail
  • The On-Demand Economy
  • Data Science
  • eLearning
  • The Internet of Things

This report is available to members as a benefit of membership. Nonmembers can purchase the report for $179.



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