DMA: Data and Marketing Association
Why DMA?

Quarterly Business Review

The Quarterly Business Review (QBR) is published by the Data & Marketing Association — the largest US data and marketing association, with research and analysis provided by Winterberry Group, a New York-based strategic consulting firm serving the advertising, marketing services, media and information industries. Its conclusions are based on results from an online survey of DMA members. QBR survey data is comprised of the responses of hundreds of survey respondents, including marketers and marketing services (including agency services), and technology providers. The QBR is a member benefit included with all DMA memberships.

The DMA/Winterberry Group Quarterly Business Review tracks trends in four key economic indicators: Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. The QBR is produced four times a year as part of a partnership with Winterberry Group.

Every Quarter the QBR covers the following questions and compares Quarter to Quarter and Year over Year as well as asking Marketers their expectation for the coming Quarter:

    “How did your organization’s DDM spending change compared to the previous quarter? How do you expect your organization’s DDM spending will likely change next quarter compared to this quarter?”

    “How did your organization’s DDM-driven revenue change compared to the previous quarter)? How do you expect your organization’s DDM-driven revenue will likely change next quarter compared to this quarter?”

    “How did your organization’s spending on the following DDM media channels compares to the previous quarter?”

    “To what extent are the following initiatives likely to represent priorities for your organization—and focal points of its attention and resources—over the coming year?”

List Price: $49.00 | DMA Member Price: $0.00

Purchase the Electronic Copy

List Price: $49.00 | DMA Member Price: Complimentary

Purchase the Electronic Copy


Download Your Complimentary Copy of Q1 2016 QBR

If you would like to explore a previous edition of The DMA/Winterberry Group Quarterly Business Review, you can download a complimentary copy of Q1 2016 today.

Are marketers realizing the full potential of their data?

Data-driven marketers have long-known that insights generated from behavioral and transactional data deliver demonstrable results in terms of customer loyalty, engagement and market growth. Now, thanks to the maturation of adtech and martech solutions, modern marketers are finding it easier than ever to tailor messages in real-time, deliver them with greater precision, gain instant feedback on the success of their campaigns – and save money in the process.

Yet, with so many potent marketing weapons, why are some marketers still reluctant to abandon the status quo of intuition, gut-checks and best-guesses? Because, data-driven marketing has moved beyond a series of projects and campaigns, and is now an ongoing loop of engagement and learning.

It requires changes within marketing organizations that demand new skillsets, new processes, new suppliers – and even new ways of looking at customer relationships – especially when it comes to social media and attribution.

Forward-thinking brands are implementing data platforms to collect, and analyze the potential of their data assets. From programmatic media buying to yield optimization platforms, marketing leaders are enabling the automation of complex media and messaging strategies. Which leads to campaigns that perform better.

Learn more about building the skills you need – from social media attribution to martech and adtech tools – to compete today.

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