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DMA: Data and Marketing Association
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DMA: The Leading U.S. Data & Marketing Association

The Data & Marketing Association (formerly the Direct Marketing Association) is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies.

By representing the entire marketing ecosystem – from demand side to supply side – DMA brings win/win solutions to the market and ensures that innovative and disruptive marketing technology and techniques  can be quickly applied for ROI. Click here to learn more about DMA and its membership.

DMA’s media team can connect you with thought leaders from DMA’s Board of DirectorsLeadership Team or members.

What’s DMA’s point of view about the future of data and marketing? Check it out with our 2017 Brand Story!
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Industry Research and Business Intelligence

2017 Statistical Fact Book

Take the guess work out of your marketing planning with the all-new 2017 DMA Statistical Fact Book. This “ultimate resource for data-driven marketers,” now in its 39th edition, arms you with actual facts and real figures – sourced from over 80 leading brands and experts...

Global Review of Data-Driven Marketing and Advertising

Third annual global study undertaken by DMA, GlobalDMA, and the Winterberry Group. It is the only globally comprehensive study into data-driven marketing practices at the quantitative level, including responses from over 3000 participants in 17 global...

DMA/Winterberry Group Quarterly Business Review: Q3 2016

The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2016 tracks trends in four key economic indicators: - Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities...

Next-Generation TV

The newly-released “NEXT-Generation TV” paper, commissioned by the Data & Marketing Association (DMA), provides an overview of the myriad of consumer and economic benefits of Next-Generation TV, followed by an examination of the current...

DMA/IAB Data-Centric Organization White Paper

Developed through a groundbreaking partnership between DMA and Interactive Advertising Bureau’s Data Center of Excellence, this white paper — compiled through an executive-level outreach effort including online, telephone and in-person...

From Theory to Practice: A Roadmap to “Omnichannel” Activation White Paper

Of all the marketing buzzwords that have emerged over the last two decades, perhaps no other has resonated as strongly as one: omnichannel. This white paper, developed in partnership with DMA and through the sponsorship of Acxiom...

DMA’s Innovation with Advertising & Marketing Leaders

Digital technology is changing marketing. It’s a fact DMA members experience every day. Members tell us they embrace the challenge, yet the incredibly complex solutions make it hard to generate a consistent return on innovation.

Through its Structured Innovation Program, DMA has launched two programs that bring together marketers, agencies, tech firms and data companies to remove the barriers to return on innovation:

  • Cross Device Identification Initiative (XDID):  building on the first deliverable of an RFI Template, this program is accelerating marketers’ ability to deliver more relevant customer experiences that engage today’s connected consumers. By bringing together cross-device technology buyers and sellers for partnerships and pilots, DMA is raising the bar for the entire marketplace.
  • DMA’s HOT ZONE Startup Competition:  bringing the most dynamic and viable martech and adtech startups to DMA’s global conference, &THEN, the HOT ZONE provides marketers, agencies and publishers with convenient exposure to top global startups in one location for individual meetings and briefings.

DMA Media Contacts

PR & Member Communications Manager

Mike Uehlein

(202) 861-2441
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