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DMA: Data and Marketing Association
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DMA is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies.

By representing the entire marketing ecosystem – from demand side to supply side – DMA brings win/win solutions to the market and ensures that innovative and disruptive marketing technology and techniques  can be quickly applied for ROI. Click here to learn more about DMA and its membership.

DMA’s media team can connect you with thought leaders from DMA’s Board of DirectorsLeadership Team or members.

DMA’s Brand Story and The Future of Data and Marketing
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DMA’s Innovation with Advertising & Marketing Leaders

Digital technology is changing marketing. It’s a fact DMA members experience every day. Members tell us they embrace the challenge, yet the incredibly complex solutions make it hard to generate a consistent return on innovation.

Through its Structured Innovation Program, DMA has launched two programs that bring together marketers, agencies, tech firms and data companies to remove the barriers to return on innovation:

  • Cross Device Identification Initiative (XDID):  building on the first deliverable of an RFI Template, this program is accelerating marketers’ ability to deliver more relevant customer experiences that engage today’s connected consumers. By bringing together cross-device technology buyers and sellers for partnerships and pilots, DMA is raising the bar for the entire marketplace.
  • DMA’s HOT ZONE Startup Competition:  bringing the most dynamic and viable martech and adtech startups to DMA’s global conference, &THEN, the HOT ZONE provides marketers, agencies and publishers with convenient exposure to top global startups in one location for individual meetings and briefings.
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