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The Marketer’s Resource for the Latest in Data-Driven News
The Data & Marketing Association (formerly the Direct Marketing Association) is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies.
By representing the entire marketing ecosystem – from demand side to supply side – DMA brings win/win solutions to the market and ensures that innovative and disruptive marketing technology and techniques can be quickly applied for ROI. Click here to learn more about DMA and its membership.
Whether you’re running a P&L on a new campaign, checking up on the competition, or trying to prove a point to your colleagues – there are few tools available that are better suited to help you win than the 2018 DMA Statistical Fact Book.
The 2018 Data-Centric Organization report is a refresh of the inaugural research done in 2016 on “data‐centric” organizations, exploring the ways U.S. companies are evolving their business processes and organizational structures to better leverage data across their advertising, marketing and other audience engagement efforts.
Developed in collaboration with Winterberry Group and supported by Experian, this whitepaper represents the effort to crystallize some of the key issues facing marketers as they look to advance their attribution efforts with an eye on those critical objectives.
The DMA/Winterberry Group bi-annual Business Report: Second half of 2017 tracks trends in four key economic indicators: - Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities...
The 2017 Response Rate Report, developed from a survey of 200k participants, provides the most up-to-date insights on what drives response. It is a resource for marketers to find out exactly how their campaigns compete across different industries and channels.
Of all the marketing buzzwords that have emerged over the last two decades, perhaps no other has resonated as strongly as one: omnichannel. This white paper, developed in partnership with DMA and through the sponsorship of Acxiom...
With thought leaders and policy experts on the more than 300 current U.S. laws (federal and state) that impact data-driven marketing and policy and lobbying experts in Washington, DC and all 50 states, DMA is uniquely positioned as an expert source for your coverage on policy, legislation and regulation affecting the industry.
Digital technology is changing marketing. It’s a fact DMA members experience every day. Members tell us they embrace the challenge, yet the incredibly complex solutions make it hard to generate a consistent return on innovation.
Through its Structured Innovation Program, DMA has launched two programs that bring together marketers, agencies, tech firms and data companies to remove the barriers to return on innovation: