DMA: Data and Marketing Association
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DMA is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies.

By representing the entire marketing ecosystem – from demand side to supply side – DMA brings win/win solutions to the market and ensures that innovative and disruptive marketing technology and techniques  can be quickly applied for ROI. Click here to learn more about DMA and its membership.

DMA’s media team can connect you with thought leaders from DMA’s Board of DirectorsLeadership Team or members.

DMA’s Brand Story and The Future of Data and Marketing
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Industry Research and Business Intelligence

2018 Statistical Fact Book

Whether you’re running a P&L on a new campaign, checking up on the competition, or trying to prove a point to your colleagues – there are few tools available that are better suited to help you win than the 2018 DMA Statistical Fact Book.

The Data-Centric Organization 2018

The 2018 Data-Centric Organization report is a refresh of the inaugural research done in 2016 on “data‐centric” organizations, exploring the ways U.S. companies are evolving their business processes and organizational structures to better leverage data across their advertising, marketing and other audience engagement efforts.

Attribution and the Empowered Marketer

Developed in collaboration with Winterberry Group and supported by Experian, this whitepaper represents the effort to crystallize some of the key issues facing marketers as they look to advance their attribution efforts with an eye on those critical objectives.

DMA Business Report

The DMA/Winterberry Group bi-annual Business Report: Second half of 2017 tracks trends in four key economic indicators: - Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities...

Response Rate Report 2017

The 2017 Response Rate Report, developed from a survey of 200k participants, provides the most up-to-date insights on what drives response. It is a resource for marketers to find out exactly how their campaigns compete across different industries and channels.

From Theory to Practice: A Roadmap to “Omnichannel” Activation White Paper

Of all the marketing buzzwords that have emerged over the last two decades, perhaps no other has resonated as strongly as one: omnichannel. This white paper, developed in partnership with DMA and through the sponsorship of Acxiom...

DMA’s Innovation with Advertising & Marketing Leaders

Digital technology is changing marketing. It’s a fact DMA members experience every day. Members tell us they embrace the challenge, yet the incredibly complex solutions make it hard to generate a consistent return on innovation.

Through its Structured Innovation Program, DMA has launched two programs that bring together marketers, agencies, tech firms and data companies to remove the barriers to return on innovation:

  • Cross Device Identification Initiative (XDID):  building on the first deliverable of an RFI Template, this program is accelerating marketers’ ability to deliver more relevant customer experiences that engage today’s connected consumers. By bringing together cross-device technology buyers and sellers for partnerships and pilots, DMA is raising the bar for the entire marketplace.
  • DMA’s HOT ZONE Startup Competition:  bringing the most dynamic and viable martech and adtech startups to DMA’s global conference, &THEN, the HOT ZONE provides marketers, agencies and publishers with convenient exposure to top global startups in one location for individual meetings and briefings.
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