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DMA: Data and Marketing Association
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About DMA

Founded in 1917, the Data & Marketing Association (DMA) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

To stay current on trends in the industry, sign up to receive DMA media resources:

To speak with DMA or for more information on DMA events, contact:
Lindsay Hutter, SVP of Communications & PR
lhutter@the-dma.org | (202) 861-2440

Mike Uehlein, PR & Member Communications Manager
muehlein@the-dma.org | 202-861-2441

Latest Press Releases

Data & Marketing Association Applauds Senate Action to Eliminate ISP Regulations

FOR IMMEDIATE RELEASE – March 23, 2017 Contact: Mike Uehlein,... Read More

Senator Thom Tillis (R-NC) Touts Power of Data at DMA’s Dynamic State of Data

FOR IMMEDIATE RELEASE – March 22, 2017 Contact: Mike Uehlein,... Read More

DMA Members Lead the Way in March Marketing Madness

Think March Madness is all about basketball? Think again. The... Read More

When it Comes to Data in Marketing, “The Only Constant is Change”

Matt Seeley is the Global President of Experian Cross-Channel Marketing... Read More

 

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DMA Reports & Publications

(available upon request)

December 2016DMA/Winterberry Group Quarterly Business Review: Q3 2016 – The DMA/Winterberry Group Quarterly Business Review: Third Quarter of 2016 tracks trends in four key economic indicators: – Data-driven marketing (DDM) expenditures, DDM-generated revenue, DDM channel mix, DDM priorities. This report is produced four times a year as part of a partnership with Winterberry Group, a strategic consulting firm specializing in helping marketing firms increase a shareholder value.
 
dma-lately-12-15-16-qbr-v2-01
December 2016Next-Generation TV: An Overview of the Existing Landscape And a Recommended Approach for Cultivating Continued Innovation in the Ecosystem – The newly-released “Next-Generation TV” white paper, commissioned by the Data & Marketing Association (DMA), provides an overview of the myriad of consumer and economic benefits of Next-Generation TV. Second, we examine the current legal and regulatory landscape around which the Next-Generation TV ecosystem currently exists. We conclude by discussing a recommended approach involving robust self-regulation to help ensure the continued cultivation of innovation in the Next-Generation TV ecosystem. next-generation-tv-report

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DMA’s Advocacy on Behalf of Marketers

DMA protects data-driven marketers and the value they bring consumers and the economy in Washington, across the States and around the globe. With thought leaders and policy experts on the more than 300 current U.S. laws (federal and state) that impact data-driven marketing, DMA is uniquely positioned to inform your coverage on policy, legislation and regulation affecting the industry. As marketers focus on core business functions, DMA’s Government Affairs team is constantly focused on the wide range of policy and political issues that affect the data-driven marketing community.

Advocacy Resources


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