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The Efficiency Of ROI: How Does Email Measure Up?

January 4, 2018

Neil O’Keefe, senior vice president of marketing and content for the Data & Marketing Association, has worked in multiple channels during his direct marketing career. Thus, he is qualified to speak on the relative efficiency of email versus print. The question arises from recent holiday stories on catalogs and their enduring popularity. It was possible to conclude that email, which produces a high ROI, is inefficient.

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Millennials are more interested in catalogs than your grandmother is

December 21, 2017

Catalogs may seem like an outdated way to grab shoppers. But not if your target is millennials. Studies from the Data & Marketing Association have shown that the response rate for catalogs has increased in recent years in part because less mail is being sent and millennials happen to like catalogs more than other age groups do.

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Kill catalog clutter: How to opt out of future mailings

December 20, 2017

If you think more catalogs clog your mailbox during holiday months, it’s not your imagination — but there’s an easy way to stop the catalog clutter by blocking unwanted mail. “We’re pretty proud of what we do,” said Senny Boone, of the Data and Marketing Association.

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Data Spending To Hit $10 Billion This Year: IAB/DMA Report

December 6, 2017

U.S. companies will spend $10.05 billion on third-party audience data this year, and $10.13 billion on solutions to support its activation, according to a study from The IAB Data Center of Excellence and the Data & Marketing Association, conducted by Winterberry Group.

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Ad-Tech Consolidation Poised To Accelerate Under GDPR

December 6, 2017

If the four-letter acronym “GDPR” isn’t on your radar yet, then now might be a good time to start panicking. For some, current uncertainty around its implementation is the least of their worries.

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Making a Big Deal Out of Nanodegrees

December 6, 2017

Emerging areas, such as machine learning, artificial intelligence and big data, require special skill sets in high demand. Beyond traditional four-year degrees and time-intensive training programs, there’s an increasing number of alternative paths to develop those skills, including microcredentials, badges, specializations and nanodegrees — all terms to describe industry-specific credentials developed for the in-demand skills of today’s workforce.

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6 Data And Technology Trends For 2018

December 3, 2016

Among the biggest challenges CMOs — and all marketers — face is the transformation of data into actionable insights. Consequently, it’s one of the hottest topics CMOs talk about. To get a sneak peek into top data and technology trends as we head into 2018, I spoke with Tom Benton, the CEO of the Data & Marketing Association.

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