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Why join? We offer our members every opportunity for success through advocacy, networking, training, insight and business services. We invite you to learn more about how DMA can help you succeed in data-driven marketing, introduce you to a vibrant community, and build a stronger more sustainable future for everyone involved. Discover just how much we can help you reach your business goals.

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DMA Member Benefits

Networking and Events

&THEN, The Global Marketing Experience, A DMA Event, October 4-6, 2015, Boston, Massachusetts (Rodney Choice/Choice Photography/www.choicephotography.com)DMA works closely with marketers, enterprises, entrepreneurs, government agencies, and service partners to identify, apply, and celebrate game-changing marketing innovation. DMA members are the world’s largest community of experts across marketing development, management, and science.


shutterstock_294875621The well-respected DMA Certified Professional (DCMP) designation is a watermark for every member of your marketing team – or anyone who sells to marketers. Our Certification course is available completely self-paced online or via a three day in-person training class. After completing all 17 90-minute modules, associates take an exam to be officially recognized as a DMA Certified Direct Marketer. The modules are also available in an ad hoc grouping without certification and cover every aspect of data-driven marketing, including: Social Media, Mobile Marketing, Web Analytics, Copywriting, Creating Successful Direct Marketing Campaigns, CRM and Database Marketing and much more.


shutterstock_299821571As a DMA member, you become part of the public trust that is the keystone of the self-regulation we enjoy at the state and federal levels. DMA leads the conversation on the Hill, with regulators in state capitals, among industry groups and companies and with consumer protection groups on the issues that affect every data-driven marketer, including: Privacy, Children’s Protection, Mobile Apps, Email, Postal and Do-Not-Mail/Track. Our Advocacy team also publishes a very informative newsletter every Friday when Congress is in session.

Free Webinars

DMA produces more than 30 highly targeted one hour webinar sessions per year, covering a wide variety of hot industry topics and addressing all aspects of marketing — from traditional channels to the latest emerging media to breaking news and announcements.

e-Newsletters and Publications

shutterstock_334084103Stay on-point with publications and newsletters from DMA. As a member, you will receive exclusive subscriptions to: 3D – DMA daily news digest; Triple Bottom Line (3BL) monthly eNewsletter; Direct from Washington weekly legislative and advocacy update; and DMA Marketing Briefs weekly covering retail, financial, B2B and B2C developments.


bookstoreDMA delivers the broadest representation of the entire marketing ecosystem making our research more comprehensive, insightful and actionable. This includes the Quarterly Business Review, the Annual Statistical Fact Book, the Annual Response Rate Report and more.

Marketing Insights Center

shutterstock_395810245Access to DMA’s library of information from our hosted conferences, seminars and webinars provides you with your own unrestricted access to multiple content formats from whitepapers and slides, to mobile and podcasts.

ECHO and Conference Libraries of Case Studies

echoECHO is the premier award program recognizing excellence in data-driven marketing. DMA members receive access to hundreds of Award Winning best practice case studies housed within The ECHO Award Library. Exclusive to DMA members, the library contains case studies on Campaign Description, Marketplace Challenges, Marketing Strategies, Marketing Tactics, Creative Strategies, Medium, Target, Results, and Cost.

Recognition and Access

shutterstock_402874270All DMA members are listed in the DMA Online Directory, Online Vendor Search, allowed use of the DMA Logo, and are given special discounts and member rates for events and programs. This is the best way to find other like-minded members and suppliers.

These are the benefits for ALL DMA members. Now learn about additional amazing benefits available to YOU.
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