In programmer’s language, a 302 Code is a temporary redirect of a web page. In marketer’s language, it’s an example of a marketing practice that contradicts the standard. Whereas convention calls for a permanent redirect, today’s ever-changing landscape dictates that conventional wisdom is often anything but conventional and temporary redirection is now a permanent state. 302 Code is the new mantra signaling a nimble approach to marketing and the customer experience, enabling marketers to react and redirect based on customer feedback and all powered by data. All new in 2016 – DMA’s 302 Code which premiers at &THEN LA – is a pioneering set of workshops and panels on data and its potential to disrupt marketing.
As a DMA Member, you are invited to the 302 Code programming and will hear from the leading innovators at top marketing, media, tech and data brands such as MediaMath, LiveRamp, 135th Street Agency, YouTube, The Girls Lounge, Google, Facebook, IBM, Oracle Data Cloud and more. 302 Code features a dozen special sessions at &THEN that will redirect your thinking and drive agility into your strategies and marketing programs and campaigns.