×
DMA: Data and Marketing Association
Why DMA?

Analytics Journal

A must-read resource of the latest trends in advanced analytics and data science for marketing applications, these Journals feature original thought leadership for analysts and strategic marketers alike. This Journal publishes original articles written by experienced practitioners as well as academicians in the marketing analytics field. It covers a wide range of topics, including new approaches to analytics, trends in statistical methodologies and advances in optimization, attribution, big data, behavioral, mobile, and predictive analytics.

Now available! 2017 Analytics Journal

DMA Analytics Journal 2017 Cover

Download your copy today in the DMA Bookstore!

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?

Our Brands EducationEventsAdvocacy MembershipAccountability ResourcesKnowledge CenterAbout UsBlogContact Us

Login To Your Account

Send this to friend