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DMA: Data and Marketing Association
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Analytics Journal

A must-read resource of the latest trends in advanced analytics and data science for marketing applications, these Journals feature original thought leadership for analysts and strategic marketers alike. This Journal publishes original articles written by experienced practitioners as well as academicians in the marketing analytics field. It covers a wide range of topics, including new approaches to analytics, trends in statistical methodologies and advances in optimization, attribution, big data, behavioral, mobile, and predictive analytics.

DMA Analytics Journal 2017 Cover

2017 Analytics Journal

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