People are empowered by their data-driven lifestyles and the many ways they can interact with brands. Modern marketing has the opportunity to turn customers into ambassadors – but it’s a collaborative effort across internal functions and with each customer. This Community investigates and celebrates innovation and strategies to improve customer life-cycle marketing and loyalty.
Marta Frattini, Brooks Brothers
Marta has extensive CRM and Loyalty experience both in North America and in Europe, where she lived for the first 30 years of her life. As Brooks Brothers CRM Manager her responsibilities include shaping customer engagement strategies, running lifecycle programs and data-driven targeted campaigns, supporting customer analytics efforts and ensuring a consistent customer view across all touch points. Prior to Brooks Brothers, Marta spent several years in Loyalty Consulting and Digital Marketing for global retailers across multiple industries. She is also extremely passionate about new trends and technologies and loves to work with her IT partners on building in-store and online seamless and distinctive experiences both for customers and sales associates.
Debbie Megee, Hilton Worldwide
Deborah MegeeDebbie Megee has extensive experience as an analytical direct marketer with demonstrated capabilities in developing, implementing and managing innovative customer data-driven marketing activities. Her experience includes database development, customer segmentation, target marketing and data-driven marketing. Debbie joined Hilton Worldwide in October 2010. In her role as a hands-on team leader, Debbie has been a driver of Customer Contact Strategies, Loyalty program initiatives and CRM lifecycle marketing strategies for the dynamic and challenging customer-centric business environment at Hilton Worldwide.
Lydia Colaresi, House of Blues Entertainment
With 12+ years in entertainment, Lydia Colaresi leads the CRM & Marketing Technology efforts for Live Nation’s Clubs and Theaters division, House of Blues Entertainment. You may have seen her sharing leading edge ideas previously at conferences like Dreamforce, Connections, Marketing Master Class or Salesforce1. Lydia’s current focus is leveraging data more effectively across marketing channels and the organization with a never-ending queue of tests. Her team is constantly exploring new ways to increase ROI from more than tickets, but also food and beverage, memberships and premium experiences. Previously she has worked with companies like Fantasma Productions, Spectra/Comcast Spectacor, Ticketmaster, AEG, Goldenvoice, HARD, Insomniac and SMG. An avid shark aficionado, she enjoys time with her Yorkie, Trixie and of course music. Follow her @thatslydia
Wladimir Alves, Beneplus Marketing
Wladimir heads the Marketing and Communications efforts of Beneplus in Chile. He is also responsible for leading the organization from a small-sized customer loyalty agency with a few nationally recognized accounts into a relevant player in the global scenario. Prior to Beneplus, Wladimir performed project management positions at the global Market Research firm, Ipsos, where he surveyed the behaviors of people in Latin America, Europe and North America within the Advertising, Marketing, Media, Public Affairs and Loyalty Ipsos segments. He was recognized as the Project Manager with the first device-agnostic continuous study in all LatAm. Besides, he graduated from the University of West Florida with a B.A. in Communication Arts and a minor in Marketing applications.
Matt Garrett, rDialogue
Matt Garrett is a comprehensive marketing strategy leader, recognized by Brandweek Magazine as one of the Top 10 Marketers of the Next Generation. In his role, he leads client strategy development and implementation in relationship and loyalty marketing efforts for rDialogue. Engagements include CRM, advanced analytics, multi-channel marketing initiatives and market research. Client engagements include leading companies in retail, pharmaceuticals, travel, sports marketing and hospitality.
John Mullin, Javelin Marketing Group
John runs the strategy department at Javelin where he leads a team of analysts, planners and technologists fusing human insights with data insights to create value for customers and brands. He enjoys leading clients and internal teams through complex, integrated business programs with a focus on business strategy, opportunity analysis, customer insights and tactical execution of data-driven dialogue across all media.