DMA: Data and Marketing Association
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Customer Engagement & Loyalty Community

People are empowered by their data-driven lifestyles and the many ways they can interact with brands. Modern marketing has the opportunity to turn customers into ambassadors – but it’s a collaborative effort across internal functions and with each customer. This Community investigates and celebrates innovation and strategies to improve customer life-cycle marketing and loyalty.

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Leadership Council

Marta Frattini, Brooks Brothers
marta frattiniMarta has extensive CRM and Loyalty experience both in North America and in Europe, where she lived for the first 30 years of her life. As Brooks Brothers CRM Manager her responsibilities include shaping customer engagement strategies, running lifecycle programs and data-driven targeted campaigns, supporting customer analytics efforts and ensuring a consistent customer view across all touch points. Prior to Brooks Brothers, Marta spent several years in Loyalty Consulting and Digital Marketing for global retailers across multiple industries. She is also extremely passionate about new trends and technologies and loves to work with her IT partners on building in-store and online seamless and distinctive experiences both for customers and sales associates.

Matt Garrett, rDialogue
matt garrettMatt Garrett is a comprehensive marketing strategy leader, recognized by Brandweek Magazine as one of the Top 10 Marketers of the Next Generation. In his role, he leads client strategy development and implementation in relationship and loyalty marketing efforts for rDialogue. Engagements include CRM, advanced analytics, multi-channel marketing initiatives and market research. Client engagements include leading companies in retail, pharmaceuticals, travel, sports marketing and hospitality.

Anne Kottler, Sage Communications Group
anne kottlerAnne Kottler, Partner, Sage Communications, a creative services agency that specializes in creating winning promotions for non-profits, publishers and financial companies. Anne has over twenty-plus years in direct response marketing and her responsibilities have included various executive positions including publisher, marketing director, expo planner, and creative consultant. She manages business development and client relations for Sage Communications as well as keeping everything at Sage going smoothly.

Anne has spoken at many conferences including DMA Non-Profit Conferences, DM Days, CRMA Conferences, Canadian Circulation Conference, PMA Conference in London, Circ Day LA, Folio and the Circulation Expo as well as The 2015 Bridge Conference.

When she isn’t working you can find Anne on the tennis court, walking her lab, organizing funding raising events for causes she is passionate about or spending time with her family.

Constance McCabe, McCabe, Duval + Associates
constance mccabeConnie is a New York City native. After stints at Y&R and Ogilvy Direct in New York, Grey Direct in New York and Minneapolis, and a few years in the Boston advertising community, she moved to Maine and teamed up with partner Chris Duval to found McCabe, Duval + Associates. She has more than 30 years’ experience as a copywriter, creative director, and agency owner. Connie has worked in all media channels for b2b and b2c clients in just about every category you can think of. Connie fell in love with direct marketing at Ogilvy and remains passionate about the discipline, including the new opportunities to be direct in digital. Over the past 15 years, Connie and MD+A have developed special expertise in the financial and healthcare fields.

Debbie Megee, Hilton Worldwide
Deborah MegeeDebbie Megee has extensive experience as an analytical direct marketer with demonstrated capabilities in developing, implementing and managing innovative customer data-driven marketing activities. Her experience includes database development, customer segmentation, target marketing and data-driven marketing. Debbie joined Hilton Worldwide in October 2010. In her role as a hands-on team leader, Debbie has been a driver of Customer Contact Strategies, Loyalty program initiatives and CRM lifecycle marketing strategies for the dynamic and challenging customer-centric business environment at Hilton Worldwide.

John Mullin, Javelin Marketing Group
john mullinJohn runs the strategy department at Javelin where he leads a team of analysts, planners and technologists fusing human insights with data insights to create value for customers and brands. He enjoys leading clients and internal teams through complex, integrated business programs with a focus on business strategy, opportunity analysis, customer insights and tactical execution of data-driven dialogue across all media.


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