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DMA: Data and Marketing Association
Consumer Help

Customer Engagement & Loyalty Community Past Events

Sep 13
Webinar

Using Data and Technology to Optimize Direct Mail Campaigns

At almost every marketing trade show today, we inevitably hear the same four questions: How can we leverage data to create a more intimate/personal experience? How can we increase loyalty or lifetime...

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September 13, 2018
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Webinar
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Allison Jensen Compu-Mail
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Peter Moloney Loyalty Builders
09/13/2018
Jan 18
Webinar

For Customer Marketers: Turning the Power of IoT Into IoMe

The Internet of Things or “IoT” is disrupting all industries, exploding across new facets of behavior and putting customers in the driver’s seat. It has set new customer expectations that most b...

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January 18, 2017
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Webinar
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Matt Garrett rDialogue
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Shannon Ottinger rDialogue
01/18/2017
Dec 07
Webinar

Findings from the Forrester/DMA Q3 2016 Global State of Loyalty Survey

Loyalty programs have evolved tremendously since their inception. What are the challenges and success of current day loyalty programs and the strategies marketers are adopting to push their customer l...

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December 7, 2016
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Webinar
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Emily Collins Forrester
12/07/2016
May 23
Webinar

From Omni-Channel to On-My-Channel: Letting Customers Drive the Marketing They Want

The marketing media is sounding alarm bells about the rapid rise of ad blocking, falling email response and conversion rates, and poor performing predictive analytics technologies. Isn't it time to si...

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May 23, 2016
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Webinar
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Doug Berg MyAlerts
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Andy Heddle Best Buy
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Kristin Minter True Religion Brand Jeans
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Marshall Downey Build.com
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David Witzig Sportsman's Guide
05/23/2016
May 18
Webinar

The Evolving Customer Experience & Loyalty Space

In today’s customer marketing world, customer experience or CX is the hottest buzzword for good reason. We’ve forgotten that ultimately our roles are about delivering on the basic value propositio...

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May 18, 2016
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Webinar
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Phil Rubin rDialogue
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Matt Garrett rDialogue
05/18/2016
Feb 10
Webinar

Love Your Players? – Churn Prevention in the Gaming Industry

Building a consistent customer relationship in order to optimize marketing efforts is one way to have a continuous growth for many companies. Using a real-world case study in the gaming industry, this...

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February 10, 2015
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Webinar
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Eunju Suh, PhD Florida International University
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Matt Alhaery IBM
02/10/2015
Sep 16
Webinar

Learn How MassMutual and Others Are Transforming Their Omnichannel Customer Experience with Human Data

New research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experiences. ...

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September 16, 2015
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Webinar
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Ernan Roman ERDM and author of Voice of the Customer Marketing
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Grant Ritter MassMutual
09/16/2015
Feb 17
Webinar

8 Requirements for Powerful BtoB and BtoC Communities: Important Community Research Insights and Innovations at Gilt

Communities are one of the most powerful and highest ROI initiatives for marketers. 92% of BtoB and BtoC buyers read online reviews to inform buying decisions. DMA Marketing Hall of Famer Ernan Roman ...

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February 17, 2016
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Webinar
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Ernan Roman ERDM
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Bill Kinneman Gilt
02/17/2016

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