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DMA: Data and Marketing Association
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Customer Engagement & Loyalty Community Upcoming Events

Every other month, we offer a Town Hall discussion or Webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Town Hall discussions and Webinars below, and be sure to check back often for updates and additions!

Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

Sponsorship OpportunitiesView Past Events

Jan 18
Webinar

For Customer Marketers: Turning the Power of IoT Into IoMe

The Internet of Things or “IoT” is disrupting all industries, exploding across new facets of behavior and putting customers in the driver’s seat. It has set new customer expectations that most b...

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January 18, 2017
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Webinar
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Matt Garrett rDialogue
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Shannon Ottinger rDialogue
01/18/2017
Dec 07
Webinar

Findings from the Forrester/DMA Q3 2016 Global State of Loyalty Survey

Loyalty programs have evolved tremendously since their inception. What are the challenges and success of current day loyalty programs and the strategies marketers are adopting to push their customer l...

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December 7, 2016
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Webinar
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Emily Collins Forrester
12/07/2016
Nov 15
Event

DMA Regional Roundtable | New York, New York

Join us for a day of learning and networking in New York, New York! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on...

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November 15, 2017
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Event
11/15/2017
Sep 13
Event

DMA Regional Roundtable | Denver, Colorado

Join us for a day of learning and networking in Denver, Colorado! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on t...

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September 13, 2017
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Event
09/13/2017
Jun 13
Event

DMA Regional Roundtable | Chicago, Illinois

Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on ...

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June 13, 2017
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Event
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Scot Wheeler Peapod
06/13/2017
Sep 20
Event

DMA Regional Roundtable | Boston, Massachusetts

Join us for a day of learning and networking in Boston, Massachusetts! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused...

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September 20, 2017
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Event
09/20/2017
Apr 11
Event

DMA Regional Roundtable | Philadelphia, Pennsylvania

Join us for a day of learning and networking in Philadelphia, Pennsylvania! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions fo...

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April 11, 2017
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Event
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Mary M. Rodgers Cuisinart
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Jean Chen Registria
04/11/2017
Feb 23
Event

DMA Regional Roundtable | San Francisco, California

Join us for a day of learning and networking in San Francisco, California! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions foc...

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February 23, 2017
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Event
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Dick Reed Just Media, Inc.
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Jim Griffin Cartesian Consulting
02/23/2017
May 23
Webinar

From Omni-Channel to On-My-Channel: Letting Customers Drive the Marketing They Want

The marketing media is sounding alarm bells about the rapid rise of ad blocking, falling email response and conversion rates, and poor performing predictive analytics technologies. Isn't it time to si...

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May 23, 2016
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Webinar
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Doug Berg MyAlerts
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Andy Heddle Best Buy
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Kristin Minter True Religion Brand Jeans
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Marshall Downey Build.com
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David Witzig Sportsman's Guide
05/23/2016
May 18
Webinar

The Evolving Customer Experience & Loyalty Space

In today’s customer marketing world, customer experience or CX is the hottest buzzword for good reason. We’ve forgotten that ultimately our roles are about delivering on the basic value propositio...

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May 18, 2016
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Webinar
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Phil Rubin rDialogue
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Matt Garrett rDialogue
05/18/2016
Apr 28
Event

Denver Regional Roundtable

Join us for a ½ day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal...

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April 28, 2016
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Event
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Robert Ward Comcast Business
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Matt Garrett rDialogue
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Jeanette McMurtry e4marketing
04/28/2016
May 17
Event

Memphis Regional Roundtable

Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the ch...

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May 17, 2016
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Event
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Steve Froehlich ALSAC / St. Jude Children’s Research Hospital
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Marc Giannettino InnerWorkings
05/17/2016
Jun 14
Event

Chicago Regional Roundtable

Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the cha...

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June 14, 2016
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Event
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Sue Rosen AT&T Wireless
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Brian Pokorny MillerCoors
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Phil Rubin rDialogue
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Jodi Rausch rDialogue
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Laurel Rossi Havas Worldwide StratFarm
06/14/2016
Jun 01
Event

Seattle Regional Roundtable

Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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June 1, 2016
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Event
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Amy Michaels T-Mobile
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Matt Heinz Heinz Marketing
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Frannie Danzinger 6sense
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Patrick Giusti Oracle Marketing Cloud
06/01/2016
Nov 16
Event

Dallas Regional Roundtable

Join us for a ½ day of learning and networking in Dallas, Texas! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challen...

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November 16, 2016
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Event
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Swami Chandrasekaran Watson Solutions Lab
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Mike Hail Data Decisions Group
11/16/2016
Sep 21
Event

Minneapolis Regional Roundtable

Join us for a day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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September 21, 2016
date
Event
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Mary Hennen The Tile Shop
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Jay Carroll SeQuel Response
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Scott Gilbertson Best Buy
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Erica Templeton Life Time Fitness
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Wade Sedgwick Pronto Heating & Air Conditioning
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Paul Padratzik Japs-Olson
09/21/2016
Feb 10
Webinar

Love Your Players? – Churn Prevention in the Gaming Industry

Building a consistent customer relationship in order to optimize marketing efforts is one way to have a continuous growth for many companies. Using a real-world case study in the gaming industry, this...

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February 10, 2015
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Webinar
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Eunju Suh, PhD Florida International University
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Matt Alhaery IBM
02/10/2015
Sep 16
Webinar

Learn How MassMutual and Others Are Transforming Their Omnichannel Customer Experience with Human Data

New research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experiences. ...

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September 16, 2015
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Webinar
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Ernan Roman ERDM and author of Voice of the Customer Marketing
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Grant Ritter MassMutual
09/16/2015
Feb 17
Webinar

8 Requirements for Powerful BtoB and BtoC Communities: Important Community Research Insights and Innovations at Gilt

Communities are one of the most powerful and highest ROI initiatives for marketers. 92% of BtoB and BtoC buyers read online reviews to inform buying decisions. DMA Marketing Hall of Famer Ernan Roman ...

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February 17, 2016
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Webinar
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Ernan Roman ERDM
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Bill Kinneman Gilt
02/17/2016

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Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

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