David McSweeney, DMSolutions
Dave is Director of Data and Analytical Services at Diamond Marketing Solutions, and brings 30 years of experience in database and relationship marketing, information processing, marketing strategy and media selection to a wide variety of BtoB and BtoC customers. He is responsible for all list brokerage and information acquisition, in addition to data analytics. His accomplishments emphasize a focus on consultative sales and improved ROI through reducing costs, sharper analytics, and focused marketing efforts. Dave works with a broad cross-section of industries including Non Profits, telecommunications, utilities, financial services, education, industrial BTB, insurance, mail order/catalog, publishing, and a host of third-party re-sellers.
Kaitie Coghlan, LiveRamp
Kaitie Coghlan is a Senior Customer Success Manager at LiveRamp, a wholly owned subsidiary of Acxiom Corporation. Kaitie also is Team Lead of the LiveRamp Data Customer team. She is a customer evangelist, solidifying strong relationships with executive teams across her customer base. Kaitie has over 8 years of experience in strategic and enterprise account management and enterprise sales. During this time, she has held a strong focus on big data use, ROI and analysis. Kaitie is currently based in San Francisco, and supports LiveRamp’s tactical data partnerships, focusing on consumer and business data application across digital advertising technologies. Most recently, Kaitie has worked at salesforce.com, concentrating on CRM data application, and Demandbase, LLC, where she consulted on use of B2B data in marketing automation, content management and advertising platforms.