DMA: Data and Marketing Association
Consumer Help

Data Community

Data is the fuel of marketing, and trust is the engine it fuels. Data management platforms abound, but there are challenges to finding the right one(s) for your business, and even more challenges in activating that data safely and securely in support of business goals. Data is not a marketing function, but a business asset – and the use of data must be governed across the organization in a cross-functional manner.

Mission Statement: Our Data Community advances the myriad of opportunities and challenges that make data and responsible data practices the lifeblood of 1:1 business and consumer marketing, with a focus on earning consumer trust.

Learn more about our Community Sponsorship opportunities.

Join Now

Thank you to our sponsors!

Leadership Council

Cindy Burnett, RR Donnelley
Experienced List Brokerage Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Direct Mail, Email, Cross Targeting, Digital Strategy, Negotiation, Advertising Sales, and Customer Acquisition. Strong purchasing professional with many years of experience in the industry.

Molly Tindle, Wiland

Michael Berger, Alliant Cooperative Data Solutions
Michael Berger of AlliantMichael is a 20 year+ veteran of the Direct Marketing industry. Specializing in Data Sales and monetization throughout his career, Michael has worked with premier brands including Williams-Sonoma, Victoria’s Secret, Direct Brands, Playboy Magazine, Crate & Barrel, Playboy Magazine and SkyMall. Michael has been involved with several industry councils in the Publishing, Non-Profit, E-Tail and Data communities.

Bruce Kimmel, ALC
bruce_kimmelBruce is the VP of Data Management at ALC and brings his 25+ years of data management experience to the DMA Data Community. With extensive experience in the consumer catalog, publishing, fundraising and B2B markets, Bruce has knowledge and expertise that allows him to help clients with their data driven direct marketing campaigns via one or multiple channels. Bruce prides himself on partnering with his clients to help them understand both the revenue and informational value from their data.

Don Hinman, dhConsulting
Don Hinman is a Data Driven Marketing Consultant. He helps marketers better utilize marketing data to improve their DDM efforts.
Up until mid-July, 2014, Don was Senior Vice President for Data Strategy for Epsilon Data Solutions (2007-2014). In this role Don lead the data asset utilization functions for Epsilon’s data products. Don is often referred to as “Dr. Data” due to his experience and expertise known across the industry for the creation and use of external data in database marketing applications. He previously served as SVP for Products for ICOM and Abacus.

Rick Miller, Client Development Director, Valid USA
Rick Miller of Valid USARick Miller is a 30-year industry veteran with a background in data quality and data-driven marketing solutions. He currently serves as Client Development Director for Valid USA, a global provider of secure solutions for data, payment, identity, mobile, and targeted brand messaging based in Lisle, Illinois. In this role, Rick is responsible for customer retention, growth, and acquisition initiatives. As a recognized data-driven thought leader Rick is pleased to serve on the leadership council of the Data & Marketing Association’s (DMA) Data Community.

Donna Hamilton, Alliant
donna_hamiltonAs VP of Sales & Business Development, Donna oversees Alliant’s Audience Targeting businesses and spends much of her time in developing strategic relationships with key industry partners. A committed change agent, Donna was the catalyst for the development of Alliant’s digital programs, Alliant Online Audiences and AOA Network. Leveraging Alliant’s rich transactional data and advanced analytic solutions, the programs enable clients to target high quality audiences with display and video advertising across mobile and desktop devices. Donna came to Alliant after a successful 14-year career with Millard Group where she helped extend their reach beyond traditional list services to encompass email, online, mobile, database and modeling programs. Donna holds a BBA in Marketing from National University, San Diego, CA.

Kaitie Coghlan, LiveRamp
kaitie_coghlanKaitie Coghlan is a Senior Customer Success Manager at LiveRamp, a wholly owned subsidiary of Acxiom Corporation. Kaitie also is Team Lead of the LiveRamp Data Customer team. She is a customer evangelist, solidifying strong relationships with executive teams across her customer base. Kaitie has over 8 years of experience in strategic and enterprise account management and enterprise sales. During this time, she has held a strong focus on big data use, ROI and analysis. Kaitie is currently based in San Francisco, and supports LiveRamp’s tactical data partnerships, focusing on consumer and business data application across digital advertising technologies. Most recently, Kaitie has worked at salesforce.com, concentrating on CRM data application, and Demandbase, LLC, where she consulted on use of B2B data in marketing automation, content management and advertising platforms.


Join Our LinkedIn Group and stay in-the-know!
Join Today

Login To Your Account