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DMA: Data and Marketing Association
Why DMA?

Data Community

Data is the fuel of marketing, and trust is the engine it fuels. Data management platforms abound, but there are challenges to finding the right one(s) for your business, and even more challenges in activating that data safely and securely in support of business goals. Data is not a marketing function, but a business asset – and the use of data must be governed across the organization in a cross-functional manner.

Our Data Community advances the myriad of opportunities and challenges that make data and responsible data practices the lifeblood of 1:1 business and consumer marketing, with a focus on earning consumer trust.

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Leadership Council

David McSweeney, DMSolutions
david_mcsweenyDave is Director of Data and Analytical Services at Diamond Marketing Solutions, and brings 30 years of experience in database and relationship marketing, information processing, marketing strategy and media selection to a wide variety of BtoB and BtoC customers. He is responsible for all list brokerage and information acquisition, in addition to data analytics. His accomplishments emphasize a focus on consultative sales and improved ROI through reducing costs, sharper analytics, and focused marketing efforts. Dave works with a broad cross-section of industries including Non Profits, telecommunications, utilities, financial services, education, industrial BTB, insurance, mail order/catalog, publishing, and a host of third-party re-sellers.

Amy Benicewicz, ListBargains.com
amy_benicewiczAmy Benicewicz is President of ListBargains.com. She joined Media Source Solutions in 2005 to launch the company’s ListBargains.com reseller and licensing division, and has successfully propelled the growth of the business year after year. Amy has been providing direct marketing services to premier business, consumer and non-profit clients since 1994, including postal lists, email marketing, digital data, and online advertising.

Kaitie Coghlan, LiveRamp
kaitie_coghlanKaitie Coghlan is a Senior Customer Success Manager at LiveRamp, a wholly owned subsidiary of Acxiom Corporation. Kaitie also is Team Lead of the LiveRamp Data Customer team. She is a customer evangelist, solidifying strong relationships with executive teams across her customer base. Kaitie has over 8 years of experience in strategic and enterprise account management and enterprise sales. During this time, she has held a strong focus on big data use, ROI and analysis. Kaitie is currently based in San Francisco, and supports LiveRamp’s tactical data partnerships, focusing on consumer and business data application across digital advertising technologies. Most recently, Kaitie has worked at salesforce.com, concentrating on CRM data application, and Demandbase, LLC, where she consulted on use of B2B data in marketing automation, content management and advertising platforms.

Donna Hamilton, Alliant
donna_hamiltonAs VP of Sales & Business Development, Donna oversees Alliant’s Audience Targeting businesses and spends much of her time in developing strategic relationships with key industry partners. A committed change agent, Donna was the catalyst for the development of Alliant’s digital programs, Alliant Online Audiences and AOA Network. Leveraging Alliant’s rich transactional data and advanced analytic solutions, the programs enable clients to target high quality audiences with display and video advertising across mobile and desktop devices. Donna came to Alliant after a successful 14-year career with Millard Group where she helped extend their reach beyond traditional list services to encompass email, online, mobile, database and modeling programs. Donna holds a BBA in Marketing from National University, San Diego, CA.

John Bortolotti, Toyota Canada
kaitie_coghlanAs Data & Communications Manager at Toyota Canada, John is primarily responsible for the Customer Database, Market Segmentation, Predictive Models, Campaign Management and Business Intelligence.

Bruce Kimmel, ALC
bruce_kimmelBruce is the VP of Data Management at ALC and brings his 25+ years of data management experience to the DMA Data Community. With extensive experience in the consumer catalog, publishing, fundraising and B2B markets, Bruce has knowledge and expertise that allows him to help clients with their data driven direct marketing campaigns via one or multiple channels. Bruce prides himself on partnering with his clients to help them understand both the revenue and informational value from their data.

Jay Schwedelson, Worldata
jay_schwedelsonJay Schwedelson serves as the Chief Executive Officer and President of Worldata, where he oversees all operations and corporate strategic vision. Under his leadership, he has become the industry leader in direct mail list services, permission e-mail marketing services, and interactive advertising solutions. He was a founding member and past chairman of the DMA’s Council for Responsible Email, which is the leading industry trade group on email privacy and best practices. He also serves on the MPA’s (Magazine Publishers Association) List Security Task Force, and the board of the FDMA (Florida Direct Marketing Association). Among his career achievements he has been named to BtoB Magazine’s 100 Top Industry Professionals on multiple occasions.

Don Hinman, dhConsulting
don-hinmanDon Hinman is a Data Driven Marketing Consultant. He helps marketers better utilize marketing data to improve their DDM efforts.
Up until mid-July, 2014, Don was Senior Vice President for Data Strategy for Epsilon Data Solutions (2007-2014). In this role Don lead the data asset utilization functions for Epsilon’s data products. Don is often referred to as “Dr. Data” due to his experience and expertise known across the industry for the creation and use of external data in database marketing applications. He previously served as SVP for Products for ICOM and Abacus.

Karen Sinisi, Ethnic Technologies
Karen HeadshotKaren is the Director of Sales and Marketing at Ethnic Technologies. She has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients.

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