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DMA: Data and Marketing Association
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Data Community Past Webinars

Jun 20
Webinar

What Skills Marketers Will Need in the Next 3-5 Years

Today, you have a cell phone only to see it become obsolete within this same year. Marketing skills are no different, the skills needed today will need to be upgraded imminently. So, as technology co...

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June 20, 2018
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Webinar
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Jerry Bernhart Bernhart Associates Executive Search
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Victoria James Victoria James Executive Search
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Rick Witsell Alliant
06/20/2018
Jun 28
Webinar

How Data Moves You from One-Size Fits All to Segmentation-Based Marketing

Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit U...

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June 28, 2017
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Webinar
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Laura Patterson VisionEdge Marketing
06/28/2017
May 18
Webinar

Behavioral Economics and The Future of Marketing

Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to ...

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May 18, 2017
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Webinar
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Christian Goy Behavioral Science Lab
05/18/2017
Apr 26
Webinar

Data Turning Point: The Power of Identity Resolution

The data market is at a turning point. As marketers are moving their budgets to people-based marketing initiatives, they’re looking to take advantage of data that can help them create the complete v...

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April 26, 2017
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Webinar
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Ben Webb LiveRamp
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Mike Dadlani Ibotta
04/26/2017
Sep 08
Webinar

Using Identity and Behavior to Optimize Audience and Add New Revenue to Your Bottom Line

Companies like Google and Facebook leverage their identity-based relationships for better targeting of ads and content. Using case studies, find out how to use your own first-party identity data to gi...

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September 8, 2016
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Webinar
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Joanne Persico ONEcount
09/08/2016
Aug 04
Webinar

Top Four Approaches to Building a Data-Driven, Customer-Centric Strategy

Join Heather Blank, SVP of Helix at MediaMath and learn what every marketer needs to be doing to drive a higher ROI through a customer-centric and data-driven digital strategy. We’ll talk through t...

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August 4, 2016
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Webinar
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Heather Blank Helix, MediaMath
08/04/2016
Jun 15
Webinar

Data Onboarding: Tips and Tricks for Success

In today’s omnichannel world, marketers rely on data onboarding to deliver consistent messaging to customers both offline and online, and to uncover new, valuable audiences. There’s just one probl...

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June 15, 2016
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Webinar
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Doug Feit Neustar
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Susan Bidel Forrester
06/15/2016
Sep 10
Webinar

TADA: Unscrambling Data

This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the custom...

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September 10, 2015
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Webinar
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Ed Falconer OgilvyOne
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Mark Donatelli Ogilvy & Mather Worldwide
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Amy Benicewicz ListBargains.com
09/10/2015
Apr 09
Webinar

Connecting Data Across Channels for Targeting, Personalization, and Measurement

Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begin t...

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April 9, 2015
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Webinar
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Kaitie Coghlan LiveRamp
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Donna Hamilton Alliant
04/09/2015
Feb 12
Webinar

Oh Canada: CASL and Electronic Data Regulation Challenges for Canada + New Rules for 2015

Canada’s Anti-Spam Law (CASL), one of the strictest anti-spam legislation in the world, went into effect last July. Since then, many U.S. marketers have been struggling with their email campaigns wh...

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February 12, 2015
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Webinar
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Amy Bernicewicz List Bargains
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Dave McSweeney Diamond Marketing Solutions
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Matthew Vernhout eec Advocacy Committee
02/12/2015
Dec 17
Webinar

Data Demystified: How to use 1st, 2nd, and 3rd party data to achieve a 360 degree customer view

Many marketers didn’t choose their career because they have doctorates in data science. But today’s marketer is expected to master the intricacies of data to generate and demonstrate digital engag...

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December 17, 2015
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Webinar
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Donald P. Hinman, Ph.D dhConsulting
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Terry Nugent Medical Marketing Service, Inc.
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Amy Benicewicz ListBargains.com
12/17/2015

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