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DMA: Data and Marketing Association
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Data Community Upcoming Events

Every other month, we offer webinars to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve success.

May 18
Webinar

Behavioral Economics and The Future of Marketing

Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution ... LEARN MORE »

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May 18, 2017
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Webinar
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Christian Goy Behavioral Science Lab
05/18/2017
Apr 26
Webinar

Data Turning Point: The Power of Identity Resolution

The data market is at a turning point. As marketers are moving their budgets to people-based marketing initiatives, they’re looking to take advantage of data that can help them create the complet... LEARN MORE »

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April 26, 2017
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Webinar
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Ben Webb LiveRamp
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Mike Dadlani Ibotta
04/26/2017
Nov 15
Event

DMA Regional Roundtable | New York, New York

Join us for a day of learning and networking in New York, New York! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused... LEARN MORE »

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November 15, 2017
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Event
11/15/2017
Sep 13
Event

DMA Regional Roundtable | Denver, Colorado

Join us for a day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal... LEARN MORE »

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September 13, 2017
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Event
09/13/2017
Jun 14
Event

DMA Regional Roundtable | Chicago, Illinois

Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused ... LEARN MORE »

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June 14, 2017
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Event
06/14/2017
May 18
Event

DMA Regional Roundtable | Boston, Massachusetts

Join us for a day of learning and networking in Boston, Massachusetts! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focu... LEARN MORE »

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May 18, 2017
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Event
05/18/2017
Apr 11
Event

DMA Regional Roundtable | Philadelphia, Pennsylvania

Join us for a day of learning and networking in Philadelphia, Pennsylvania! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions... LEARN MORE »

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April 11, 2017
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Event
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Mary M. Rodgers Cuisinart
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Jean Chen Registria
04/11/2017
Feb 23
Event

DMA Regional Roundtable | San Francisco, California

Join us for a day of learning and networking in San Francisco, California! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions ... LEARN MORE »

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February 23, 2017
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Event
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Dick Reed Just Media, Inc.
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Jim Griffin Cartesian Consulting
02/23/2017
Sep 08
Webinar

Using Identity and Behavior to Optimize Audience and Add New Revenue to Your Bottom Line

Companies like Google and Facebook leverage their identity-based relationships for better targeting of ads and content. Using case studies, find out how to use your own first-party identity data to... LEARN MORE »

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September 8, 2016
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Webinar
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Joanne Persico ONEcount
09/08/2016
Aug 04
Webinar

Top Four Approaches to Building a Data-Driven, Customer-Centric Strategy

Join Heather Blank, SVP of Helix at MediaMath and learn what every marketer needs to be doing to drive a higher ROI through a customer-... LEARN MORE »

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August 4, 2016
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Webinar
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Heather Blank Helix, MediaMath
08/04/2016
Jun 15
Webinar

Data Onboarding: Tips and Tricks for Success

In today’s omnichannel world, marketers rely on data onboarding to deliver consistent messaging to customers both offline and online, and to uncover new, valuable audiences. There’s just one pr... LEARN MORE »

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June 15, 2016
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Webinar
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Doug Feit Neustar
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Susan Bidel Forrester
06/15/2016
Apr 28
Event

Denver Regional Roundtable

Join us for a ½ day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c... LEARN MORE »

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April 28, 2016
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Event
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Robert Ward Comcast Business
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Matt Garrett rDialogue
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Jeanette McMurtry e4marketing
04/28/2016
May 17
Event

Memphis Regional Roundtable

Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the... LEARN MORE »

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May 17, 2016
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Event
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Steve Froehlich ALSAC / St. Jude Children’s Research Hospital
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Marc Giannettino InnerWorkings
05/17/2016
Jun 14
Event

Chicago Regional Roundtable

Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the ... LEARN MORE »

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June 14, 2016
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Event
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Sue Rosen AT&T Wireless
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Brian Pokorny MillerCoors
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Phil Rubin rDialogue
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Jodi Rausch rDialogue
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Laurel Rossi Havas Worldwide StratFarm
06/14/2016
Jun 01
Event

Seattle Regional Roundtable

Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on th... LEARN MORE »

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June 1, 2016
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Event
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Amy Michaels T-Mobile
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Matt Heinz Heinz Marketing
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Frannie Danzinger 6sense
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Patrick Giusti Oracle Marketing Cloud
06/01/2016
Nov 16
Event

Dallas Regional Roundtable

Join us for a ½ day of learning and networking in Dallas, Texas! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal... LEARN MORE »

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November 16, 2016
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Event
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Swami Chandrasekaran Watson Solutions Lab
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Mike Hail Data Decisions Group
11/16/2016
Sep 21
Event

Minneapolis Regional Roundtable

Join us for a day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on th... LEARN MORE »

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September 21, 2016
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Event
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Mary Hennen The Tile Shop
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Jay Carroll SeQuel Response
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Scott Gilbertson Best Buy
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Erica Templeton Life Time Fitness
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Wade Sedgwick Pronto Heating & Air Conditioning
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Paul Padratzik Japs-Olson
09/21/2016
Sep 10
Webinar

TADA: Unscrambling Data

This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the cus... LEARN MORE »

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September 10, 2015
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Webinar
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Ed Falconer OgilvyOne
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Mark Donatelli Ogilvy & Mather Worldwide
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Amy Benicewicz ListBargains.com
09/10/2015
Apr 09
Webinar

Connecting Data Across Channels for Targeting, Personalization, and Measurement

Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begi... LEARN MORE »

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April 9, 2015
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Webinar
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Kaitie Coghlan LiveRamp
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Donna Hamilton Alliant
04/09/2015
Feb 12
Webinar

Oh Canada: CASL and Electronic Data Regulation Challenges for Canada + New Rules for 2015

Canada’s Anti-Spam Law (CASL), one of the strictest anti-spam legislation in the world, went into effect last July. Since then, many U.S. marketers have been struggling with their email campaigns... LEARN MORE »

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February 12, 2015
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Webinar
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Amy Bernicewicz List Bargains
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Dave McSweeney Diamond Marketing Solutions
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Matthew Vernhout eec Advocacy Committee
02/12/2015
Dec 17
Webinar

Data Demystified: How to use 1st, 2nd, and 3rd party data to achieve a 360 degree customer view

Many marketers didn’t choose their career because they have doctorates in data science. But today’s marketer is expected to master the intricacies of data to generate and demonstrate digital en... LEARN MORE »

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December 17, 2015
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Webinar
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Donald P. Hinman, Ph.D dhConsulting
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Terry Nugent Medical Marketing Service, Inc.
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Amy Benicewicz ListBargains.com
12/17/2015

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