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DMA: Data and Marketing Association
Why DMA?

Data Community Upcoming Events

Every other month, we offer webinars to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our upcoming Webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve success.

Sep 08
Webinar

Using Identity and Behavior to Optimize Audience and Add New Revenue to Your Bottom Line

Companies like Google and Facebook leverage their identity-based relationships for better targeting of ads and content. Using case studies, find out how to use your own first-party identity data to... LEARN MORE »

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September 8, 2016
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Webinar
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Joanne Persico ONEcount
09/08/2016
Aug 04
Webinar

Top Four Approaches to Building a Data-Driven, Customer-Centric Strategy

Join Heather Blank, SVP of Helix at MediaMath and learn what every marketer needs to be doing to drive a higher ROI through a customer-... LEARN MORE »

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August 4, 2016
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Webinar
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Heather Blank Helix, MediaMath
08/04/2016
Jun 15
Webinar

Data Onboarding: Tips and Tricks for Success

In today’s omnichannel world, marketers rely on data onboarding to deliver consistent messaging to customers both offline and online, and to uncover new, valuable audiences. There’s just one pr... LEARN MORE »

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June 15, 2016
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Webinar
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Doug Feit Neustar
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Susan Bidel Forrester
06/15/2016
Sep 10
Webinar

TADA: Unscrambling Data

This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the cus... LEARN MORE »

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September 10, 2015
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Webinar
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Ed Falconer OgilvyOne
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Mark Donatelli Ogilvy & Mather Worldwide
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Amy Benicewicz ListBargains.com
09/10/2015
Apr 09
Webinar

Connecting Data Across Channels for Targeting, Personalization, and Measurement

Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begi... LEARN MORE »

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April 9, 2015
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Webinar
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Kaitie Coghlan LiveRamp
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Donna Hamilton Alliant
04/09/2015
Feb 12
Webinar

Oh Canada: CASL and Electronic Data Regulation Challenges for Canada + New Rules for 2015

Canada’s Anti-Spam Law (CASL), one of the strictest anti-spam legislation in the world, went into effect last July. Since then, many U.S. marketers have been struggling with their email campaigns... LEARN MORE »

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February 12, 2015
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Webinar
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Amy Bernicewicz List Bargains
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Dave McSweeney Diamond Marketing Solutions
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Matthew Vernhout eec Advocacy Committee
02/12/2015
Dec 17
Webinar

Data Demystified: How to use 1st, 2nd, and 3rd party data to achieve a 360 degree customer view

Many marketers didn’t choose their career because they have doctorates in data science. But today’s marketer is expected to master the intricacies of data to generate and demonstrate digital en... LEARN MORE »

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December 17, 2015
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Webinar
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Donald P. Hinman, Ph.D dhConsulting
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Terry Nugent Medical Marketing Service, Inc.
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Amy Benicewicz ListBargains.com
12/17/2015

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Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

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