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DMA Regional Roundtable
Atlanta, Georgia


The Capital Grille
94 Perimeter Center West
Dunwoody, GA 30346

February 23, 2016
2:00-6:30 PM

Brought to you by

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Sponsored by

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Join us for a ½ day of learning and networking and discover how companies like the PGA Tour Superstore, Merial, and rDialogue are recreating the customer-experience to increase ROI and achieve business results.

Complimentary hors d’oeuvres and beverages will be provided by our sponsor, rDialogue.

This event is a Free Member Benefit.

Not a DMA member but interested in joining us? Contact Laura Gigliotti for your complimentary pass.


2:00-2:15 PM Welcome and Introductions
2:15-3:00 PM Keynote: How PGA Tour Superstore is Recreating the Customer Experience
3:00-4:00 PM Roundtable Discussions
4:00-4:15 PM Networking Break
4:15-5:00 PM A Customer-Centric Approach for New Business Growth—A Merial Case Study
5:00-6:30 PM Networking Happy Hour

Session Information

Keynote: How PGA Tour Superstore is Recreating the Customer Experience

Creating an authentic brand and a customer experience that is a differentiator, while simultaneously building a community of loyal customers and protecting margin is no easy feat! Join Matt Corey, Chief Marketing Officer at PGA Tour Superstore (PGATSS), as he discusses the marketing challenges he and his team face, and how they are recreating the customer experience for Specialty Sports Retail through quality product, superior personalized service, competitive pricing, targeted communications, and community development. Matt will discuss what is driving marketing success today, what will drive that success tomorrow, and how your marketing can grow and evolve with some basic customer experience refinement.

Matt Corey, Chief Marketing Officer, PGA Tour Superstore
MAtt CoreyMatt Corey is a seasoned marketing and e-commerce executive with 20 years of experience in growing brands into channel leaders through marketing and operations. He started his career building Internet business strategies for BellSouth and Home Depot, establishing these new business models at the dawn of the Internet. His focus has expanded to include multi-channel marketing, brand strategy, e-commerce, visual merchandising, new business development and internal communications. Currently, he runs all marketing and e-commerce operations for the fastest growing golf and tennis retail company in the U.S.

A Customer-Centric Approach for New Business Growth—A Merial Case Study

Over the last 2 years, Merial—the multinational animal health company—and rDialogue have been working together to build a foundation that shifts their organization from product-focused to customer-focused. A focus on customers allows Merial to deepen relationships with its best customers, align resources to maximize its investments and ensure new products and programs are successful at launch.

Join us for a presentation in which we review the roadmap that Merial and rDialogue built together, business insights created to help identify strategy opportunities, and tactical programs that were created to validate the business opportunity. The goal of the presentation is to help similar businesses evaluate an opportunity to become customer focused, and see the benefits of this shift.

Matt Garrett, Executive Vice President, Strategy & Implementation, rDialogue
Matt GarrettMatt Garrett is a comprehensive marketing strategy leader, recognized by Brandweek Magazine as one of the Top 10 Marketers of the Next Generation. In his role, he leads client strategy development and implementation in relationship and loyalty marketing efforts for rDialogue. Engagements include CRM, advanced analytics, multi-channel marketing initiatives and market research. Client engagements include leading companies in retail, pharmaceuticals, travel, sports marketing and hospitality. Matt also leads the creation of acquisition marketing business line for rDialogue including cost effective growth strategies for travel and retail clients. Acquisition campaigns integrate interactive and direct marketing channels.

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What people are saying about our last event in Columbus, Ohio:
“What I took away from our local DMA event was that no matter how different in size and scope one company is from the other, we all are aiming for the same thing: how to make our product better. Being able to brainstorm and relate to fellow marketers on an actual level is very important to what I do because it can be directly applied back to my job and help me with my day-to-day functions.”
Jeff Eldersveld, Director of CRM and Analytics, Columbus Blue Jackets
“Having the opportunity to network and discuss best practices with colleagues in our field, but outside of our industry, was a very valuable experience. I left the meetup with several takeaways and new relationships that will certainly have a positive impact on our business.”
Marc Gregory, VP, Digital Marketing & Media, Columbus Blue Jackets
“One of the best events I’ve attended recently. Everyone walked away with ideas, insights and new connections that can help them grow their businesses.”
Jim Thompson, Co-Founder & President, Lift Engagement Strategies, LLC

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