Michael McCartin, Javelin Marketing Group
As one of the founders of Javelin in 2003 and with more than 25 years of marketing (digital, direct, CRM, advertising and sales) experience, Mike leads with a passion for leveraging strategy, creative, analytics, technology and data to connect brands with customers and drive profitable behaviors. He’s a hands-on leader always pursuing innovation and impact in today’s every-changing and exciting digital landscape to activate results for our clients and the agency.
Mike brings a unique blend of strategy, analytics, technology, and creative experience to lead the agency by actively engaging with clients and partners and inspiring people to work together across media, channels, and platforms to find solutions that deliver confidence by improving performance and mitigating risk.
He’s worked on AT&T, Adobe, Bank of America, Citi, FiServ, Guthy-Renker, Hyatt, Sparkling ICE, Novartis, HSUS, Toyota, Mars Drinks, Luxxotica, ING, Merck, Mitsubishi, Mead Johnson, Sony Entertainment USA and others.
Mike is a Board member of the Dallas 4As.