Katy Jordan, PMX Agency
Katy is currently Vice President of Account Management, Nonprofit, PMX Agency and has over 15 years of nonprofit industry experience. She’s passionate about helping nonprofits through innovative – and integrated – outreach, fundraising and advocacy strategies. Previously, Katy managed the digital marketing division at CDR and fosters integrated marketing and collaboration across the agency. She has worked with charities including Disabled American Veterans, Shriners Hospitals for Children, The American Legion and the American Red Cross. Katy knows what it takes to start, build and sustain a successful nonprofit fundraising program. She’s a frequent speaker at industry events, a regular contributor to trade publications and also serves as co-chair of the Programs Committee for the DMAW Educational Foundation. Katy is also a composer and musician who plays both the viola and piano. She lives in Baltimore with her husband Ken, son Reginald, and two rescue dogs Guinness and Paca.
Michael McCartin, Javelin Marketing Group
As one of the founders of Javelin in 2003 and with more than 25 years of marketing (digital, direct, CRM, advertising and sales) experience, Mike leads with a passion for leveraging strategy, creative, analytics, technology and data to connect brands with customers and drive profitable behaviors. He’s a hands-on leader always pursuing innovation and impact in today’s every-changing and exciting digital landscape to activate results for our clients and the agency.
Mike brings a unique blend of strategy, analytics, technology, and creative experience to lead the agency by actively engaging with clients and partners and inspiring people to work together across media, channels, and platforms to find solutions that deliver confidence by improving performance and mitigating risk.
He’s worked on AT&T, Adobe, Bank of America, Citi, FiServ, Guthy-Renker, Hyatt, Sparkling ICE, Novartis, HSUS, Toyota, Mars Drinks, Luxxotica, ING, Merck, Mitsubishi, Mead Johnson, Sony Entertainment USA and others.
Mike is a Board member of the Dallas 4As.