×
DMA: Data and Marketing Association
Why DMA?

Integrated Marketing Community Upcoming Events

Every other month, the Integrated Marketing Community offers a webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Peruse a comprehensive list of our webinars below, and be sure to check back often for updates and additions!

Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve integrated marketing success.

Mar 16
Webinar

Analog in a Digital World: A Case Study on the Power of Print & Insert

As marketing continues to evolve digitally, everyone is asking themselves, “Does traditional media continue to play a role in the marketing programs of tomorrow?” The answer is a resounding ... LEARN MORE »

date
March 16, 2017
date
Webinar
headshot
Kim Lesinski Physicians Mutual Insurance Company
headshot
Nettie Hackenmueller PMX Agency
headshot
Amy Emmons PMX Agency
03/16/2017
Feb 22
Webinar

Update on How USPS Informed Delivery™ Nationwide Helps Alert Customers to Your Impending Mail

To automate the sortation and delivery of mail, USPS® digitally images the front of every mail piece that runs through automated equipment. The USPS is using those images for a second purpose: to ... LEARN MORE »

date
February 22, 2017
date
Webinar
headshot
Carrie Bornitz United States Postal Service
headshot
Jody Berenblatt Click2Mail
02/22/2017
Jul 21
Webinar

Understanding Cross-Channel Attribution: A Primer on User-Level Attribution Analytics

A majority of marketers are aware of classic Marketing Mix analytics and how it can be used to measure business performance and inform future investment allocation decisions. However, as digital c... LEARN MORE »

date
July 21, 2016
date
Webinar
headshot
Michael Bertie MarketShare: A Neustar Solution
07/21/2016
Jun 16
Webinar

Meet the “DIGITAL” USPS – Your New Integrated Marketing Partner

Learn how the USPS is flexing its digital muscle via their Informed Delivery Program to help alert customers to your impending mail.

To automate the sortation and delivery of mail, USPS® d... LEARN MORE »

date
June 16, 2016
date
Webinar
date
Carrie Bornitz USPS New Products and Innovation
date
Jody Berenblatt GrayHair Advisors
06/16/2016
Feb 18
Webinar

Reality Check: How Integrated is Your Marketing, Really?

Have you achieved integrated marketing nirvana? If you're like most companies, this is still an ongoing challenge. Silos, legacy databases, less-than-par software packages, and dwindling budgets ha... LEARN MORE »

date
February 18, 2016
date
Webinar
date
April Clark CAS
date
Norman Quesnel AMICA
date
Edward Ramsey Valassis
date
Grant Ritter MassMutual
date
Terry Nugent Medical Marketing Service
02/18/2016
Sep 17
Webinar

Strategic Planning for Omnichannel Success

To create a compelling end-to-end customer experience, you need to understand the ideal journey and each step along the way. In this session, you’ll learn how to put a process in place to help ev... LEARN MORE »

date
September 17, 2015
date
Webinar
date
Ed Tracy RAPP
date
Alan Lin RAPP
09/17/2015
Jul 16
Webinar

Omnichannel Strategies in the Financial Sector

Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing po... LEARN MORE »

date
July 16, 2015
date
Webinar
date
Margot Vaughan MasterCard Advisors
07/16/2015
Apr 22
Webinar

Mobile and the Phone Channel as Part of Integrated Marketing: New Research on Insurance

There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create pr... LEARN MORE »

date
April 22, 2015
date
Webinar
date
Chen Zhao Marchex
date
Mike Boland BIA Kelsey
04/22/2015
Mar 19
Webinar

Integrated Marketing, What is It?

Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work wel... LEARN MORE »

date
March 19, 2015
date
Webinar
date
Grant Ritter MassMutual
date
Pam Larrick Javelin Marketing Group
03/19/2015
Nov 19
Webinar

Combining Different Channels to Reach Your Customers

Billions of dollars are spent on auto insurance every year in the US. The industry has many competing providers, large and small, national and local. All of them want to reach car drivers with bran... LEARN MORE »

date
November 19, 2015
date
Webinar
date
Norman Quesnel Amica Mutual Insurance
11/19/2015

We're Sorry There Is Nothing That Matches Your Filters

Please adjust your filtering or contact a live chat representative towards the bottom of the screen for help.

Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

Participate in specialized 60-minute educational events that will advance the skill sets of your team.
View all DMA Webinars
Our Brands EducationEventsAdvocacy MembershipAccountability ResourcesKnowledge CenterAbout UsBlogContact Us

Login To Your Account

Send this to friend