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DMA: Data and Marketing Association
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Integrated Marketing Community Upcoming Events

Every other month, the Integrated Marketing Community offers a webinar to provide you and your team with new insight and ideas to grow your business. These series’ are programmed and promoted by Community members and by DMA as part of our education program. Join other Community members for these thought-provoking, timely discussions facilitated by industry luminaries. Participants will share marketing best practices, emerging trends, and industry research—all in an effort to help one another produce marketing results and achieve integrated marketing success. Peruse a comprehensive list of our webinars below, and be sure to check back often for updates and additions!

Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

Sponsorship OpportunitiesView Past Events

May 16
Event

Marketing Analytics Conference (MAC)

The Marketing Analytics Conference brings together the most brilliant minds at the front lines of marketing and data science to share strategies for building out, managing and drawing the most value f...

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May 16-18, 2018
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Event
05/16/2018
Aug 17
Webinar

Email Alerts of Impending Mail Help Your Bottom Line

As more businesses participate in campaigns for this new USPS digital program, hear how they are benefiting and see what enhancements are coming next for marketers. Informed Delivery® description: ...

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August 17, 2017
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Webinar
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Carrie Bornitz United States Postal Service
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Jody Berenblatt Click2Mail
08/17/2017
Mar 16
Webinar

Analog in a Digital World: A Case Study on the Power of Print & Insert

As marketing continues to evolve digitally, everyone is asking themselves, “Does traditional media continue to play a role in the marketing programs of tomorrow?” The answer is a resounding “Ye...

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March 16, 2017
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Webinar
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Kim Lesinski Physicians Mutual Insurance Company
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Nettie Hackenmueller PMX Agency
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Amy Emmons PMX Agency
03/16/2017
Feb 22
Webinar

Update on How USPS Informed Delivery™ Nationwide Helps Alert Customers to Your Impending Mail

To automate the sortation and delivery of mail, USPS® digitally images the front of every mail piece that runs through automated equipment. The USPS is using those images for a second purpose: to pro...

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February 22, 2017
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Webinar
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Carrie Bornitz United States Postal Service
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Jody Berenblatt Click2Mail
02/22/2017
Nov 15
Event

DMA Regional Roundtable | New York, New York

Join us for a day of learning and networking in New York, New York! This mobile marketing focused event will feature a curated panel discussion, keynote presentation, case study presentation, roundtab...

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November 15, 2017
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Event
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Jonathon Shaevitz Industry Index
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Chris McDonald Registria
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Mary M. Rodgers Cuisinart
11/15/2017
Sep 13
Event

DMA Regional Roundtable | Denver, Colorado

Join us for a day of learning and networking in Denver, Colorado! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on t...

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September 13, 2017
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Event
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Matt Garrett rDialogue
09/13/2017
Jun 13
Event

DMA Regional Roundtable | Chicago, Illinois

Join us for a day of learning and networking in Chicago, Illinois! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on ...

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June 13, 2017
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Event
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Scot Wheeler Peapod
06/13/2017
Sep 20
Event

DMA Regional Roundtable | Boston, Massachusetts

Join us for a day of learning and networking in Boston, Massachusetts! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions focused...

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September 20, 2017
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Event
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Andrew J. Frawley AJ Frawley & Associates LLC
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Stephen H. Yu eClerx
09/20/2017
Apr 11
Event

DMA Regional Roundtable | Philadelphia, Pennsylvania

Join us for a day of learning and networking in Philadelphia, Pennsylvania! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions fo...

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April 11, 2017
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Event
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Mary M. Rodgers Cuisinart
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Jean Chen Registria
04/11/2017
Feb 23
Event

DMA Regional Roundtable | San Francisco, California

Join us for a day of learning and networking in San Francisco, California! This complimentary marketing event will feature a Keynote presentation, a case study presentation, roundtable discussions foc...

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February 23, 2017
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Event
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Dick Reed Just Media, Inc.
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Jim Griffin Cartesian Consulting
02/23/2017
Jul 21
Webinar

Understanding Cross-Channel Attribution: A Primer on User-Level Attribution Analytics

A majority of marketers are aware of classic Marketing Mix analytics and how it can be used to measure business performance and inform future investment allocation decisions. However, as digital chan...

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July 21, 2016
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Webinar
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Michael Bertie MarketShare: A Neustar Solution
07/21/2016
Jun 16
Webinar

Meet the “DIGITAL” USPS – Your New Integrated Marketing Partner

Learn how the USPS is flexing its digital muscle via their Informed Delivery Program to help alert customers to your impending mail. To automate the sortation and delivery of mail, USPS® digitally i...

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June 16, 2016
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Webinar
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Carrie Bornitz USPS New Products and Innovation
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Jody Berenblatt GrayHair Advisors
06/16/2016
Apr 28
Event

Denver Regional Roundtable

Join us for a ½ day of learning and networking in Denver, Colorado! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the chal...

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April 28, 2016
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Event
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Robert Ward Comcast Business
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Matt Garrett rDialogue
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Jeanette McMurtry e4marketing
04/28/2016
May 17
Event

Memphis Regional Roundtable

Join us for a ½ day of learning and networking in Memphis, Tennessee! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the ch...

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May 17, 2016
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Event
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Steve Froehlich ALSAC / St. Jude Children’s Research Hospital
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Marc Giannettino InnerWorkings
05/17/2016
Jun 14
Event

Chicago Regional Roundtable

Join us for a ½ day of learning and networking in Chicago, Illinois! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the cha...

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June 14, 2016
date
Event
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Sue Rosen AT&T Wireless
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Brian Pokorny MillerCoors
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Phil Rubin rDialogue
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Jodi Rausch rDialogue
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Laurel Rossi Havas Worldwide StratFarm
06/14/2016
Jun 01
Event

Seattle Regional Roundtable

Join us for a ½ day of learning and networking in Seattle, Washington! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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June 1, 2016
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Event
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Amy Michaels T-Mobile
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Matt Heinz Heinz Marketing
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Frannie Danzinger 6sense
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Patrick Giusti Oracle Marketing Cloud
06/01/2016
Nov 16
Event

Dallas Regional Roundtable

Join us for a ½ day of learning and networking in Dallas, Texas! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the challen...

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November 16, 2016
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Event
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Swami Chandrasekaran Watson Solutions Lab
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Mike Hail Data Decisions Group
11/16/2016
Sep 21
Event

Minneapolis Regional Roundtable

Join us for a day of learning and networking in Minneapolis, Minnesota! This complimentary event will feature a Keynote presentation, a case study presentation, roundtable discussions focused on the c...

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September 21, 2016
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Event
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Mary Hennen The Tile Shop
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Jay Carroll SeQuel Response
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Scott Gilbertson Best Buy
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Erica Templeton Life Time Fitness
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Wade Sedgwick Pronto Heating & Air Conditioning
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Paul Padratzik Japs-Olson
09/21/2016
Feb 18
Webinar

Reality Check: How Integrated is Your Marketing, Really?

Have you achieved integrated marketing nirvana? If you're like most companies, this is still an ongoing challenge. Silos, legacy databases, less-than-par software packages, and dwindling budgets have ...

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February 18, 2016
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Webinar
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April Clark CAS
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Norman Quesnel AMICA
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Edward Ramsey Valassis
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Grant Ritter MassMutual
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Terry Nugent Medical Marketing Service
02/18/2016
Sep 17
Webinar

Strategic Planning for Omnichannel Success

To create a compelling end-to-end customer experience, you need to understand the ideal journey and each step along the way. In this session, you’ll learn how to put a process in place to help evalu...

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September 17, 2015
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Webinar
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Ed Tracy RAPP
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Alan Lin RAPP
09/17/2015
Jul 16
Webinar

Omnichannel Strategies in the Financial Sector

Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing possi...

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July 16, 2015
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Webinar
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Margot Vaughan MasterCard Advisors
07/16/2015
Apr 22
Webinar

Mobile and the Phone Channel as Part of Integrated Marketing: New Research on Insurance

There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create profo...

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April 22, 2015
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Webinar
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Chen Zhao Marchex
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Mike Boland BIA Kelsey
04/22/2015
Mar 19
Webinar

Integrated Marketing, What is It?

Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work well o...

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March 19, 2015
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Webinar
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Grant Ritter MassMutual
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Pam Larrick Javelin Marketing Group
03/19/2015
Nov 19
Webinar

Combining Different Channels to Reach Your Customers

Billions of dollars are spent on auto insurance every year in the US. The industry has many competing providers, large and small, national and local. All of them want to reach car drivers with brandin...

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November 19, 2015
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Webinar
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Norman Quesnel Amica Mutual Insurance
11/19/2015

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Have an idea for a topic or want to sponsor an upcoming event? Send your ideas to Lisa Merizio-Smith to be considered.

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