FOR IMMEDIATE RELEASE – October 9, 2017
Contact: Mike Uehlein – muehlein@thedma.org or 202-861-2441

New Orleans Gala Honors Campaigns Driving Results, Hosted by Author and &THEN Host Mel Robbins

NEW ORLEANS – Honoring the world’s most data-inspired storytellers and their innovative, creative and effective marketing campaigns, the Data & Marketing Association (DMA) has awarded 99 medals for the 2017 DMA International ECHO® Awards. The evening’s top prize, the 2017 Diamond ECHO Award, was presented to Cossette for their campaign “100 Today” on behalf of the SickKids Foundation. The 2017 Gold Mailbox Award, Sponsored by USPS, was awarded to Affinity for their work on behalf of Countdown. The full list of ECHO medalists and runners-up is included below this release.

The campaigns selected as medalists – judged across 31 different categories – were awarded gold, silver and bronze medals tonight at the 2017 ECHO Awards Gala. For 90 years, the ECHO Awards have honored excellence in creativity, marketing strategy, and in-market performance in data-driven marketing campaigns. The runner-up campaigns received framed certificates and were acknowledged throughout the evening.

“DMA’s ECHO Awards represent the most successful, results-producing campaigns of the data and marketing industry,” said Tom Benton, Data & Marketing Association CEO. “These award winners demonstrate the incredible power which comes from the combination of data, technology and inspired creative talent. Each of these winners are advancing the work of our field by building customer relationships based on truth, results and trust.”

“The 2017 ECHO Gala hosted an impressive array of data-driven marketing talent and inspiration,” said Jennifer Monaghan, Chairman of the ECHO® Board of Governors and Chief Marketing Officer for the University of Michigan Ross School of Business. “I am incredibly grateful to our judges and Board of Governors for their work reviewing and selecting these honorees from a record number of award entries. These campaigns delivered powerful results for their brands, and we were proud to honor them for their innovative spirit and bold strategies.”

For 2017, the ECHOs have added new categories which reflect the shifting skills of today’s data-driven marketers, including “Best VR and AR Campaign” and “Best in Artificial Intelligence.”

Earlier this year, 240 judges representing the international data and marketing community participated in three rigorous rounds of judging for the 2017 ECHO Awards. Judging took place over a three month period, with the final round hosted in New York City at the offices of global ad agency FCB. Judges from outside of the United States represent 40% of the 2017 judging slate, with judges from all major markets globally.

About DMA (www.thedma.org): Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (“DMA”) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

2017 International ECHO® Awards Medalists and Runners Up
The 2017 Diamond ECHO Award
100 Today – Cossette for SickKids Foundation

2017 Gold Mailbox Award, Sponsored by USPS
Onecard Relaunch: Mobilizing a Country – Affinity ID for Countdown

Sector Categories

Automotive

Business Products and Services

Consumer Products and Services

Insurance

  • GoldHealthy by Sovereign – Chemistry Interaction for Sovereign Insurance
  • SilverMeet Graham – Clemenger BBDO Melbourne for Transport Accident Commission Victoria
  • BronzeState Click. Pop. Win. – Chemistry Interaction for IAG New Zealand
  • Runner Up – BURGLARY WARNING MAILSHOT FOR SWISS INSURANCE COMPANY – Agentur am Flughafen for Helvetia Insurance
  • Runner UpRight Here For Canterbury – Chemistry Interaction for IAG New Zealand

Financial Products and Services

Not-for-Profit

Pharmaceutical and Healthcare

Publishing/Entertainment/Media

Retail and Direct Sales

Technology and Communications

Transportation & Hospitality/Travel

Channel Categories
Best Use of Direct Mail

Best Use of DRTV/Video

Best Use of Email

Best Use of Experiential

Best Use of Mobile

Best Use of Search/Display

Best Use of Social Media

Best Use of Virtual Reality/Augmented Reality

Best Web/Ecommerce

Craft Categories

Art Direction

Best Use of Data and Analytics

Best Artificial Intelligence

Content

Special Categories

Best Campaign Under $250k

Best Customer Acquisition Campaign

Best Customer-Centric Campaign

Best Integrated Campaign

Best Loyalty or Retention Campaign

Best Use of Technology

  • GoldMeet Graham – Clemenger BBDO Melbourne for Transport Accident Commission Victoria
  • SilverThe Call That Comes After – FCB/SIX for Drug Free Kids Canada
  • BronzeBlind Spot – PKP BBDO, Austria for Light for the World- NGO- Austria
  • Runner UpThe Swedish Number – INGO for Swedish Tourist Association
  • Runner UpVerizon LIVE – Moxie for Verizon Wireless – Digital Operations

DMA Diversity/Inclusivity Award

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