September 4, 2018

Winners Will Be Announced in October in Las Vegas

NEW YORK (September 4, 2018) — The ANA (Association of National Advertisers) today announced the finalists for the 2018 International ECHO Awards, to be presented by the ANA’s DMA division.

The awards recognize every type of media used in direct and interactive marketing campaigns and are submitted by agencies and advertisers worldwide. This year’s ECHO competition attracted almost 700 entries in 31 categories, of which 155 were named finalists.

The final judging round included more than 100 judges, representing the international data and marketing community in over 26 countries, who reviewed the impact of data in an advertising campaign based on three specific criteria: strategy, creativity, and results.

Winners, including Gold, Silver, Bronze, and two runners-up in each category, will be announced October 7 in Las Vegas at a gala awards dinner at the annual &THEN Conference organized by the ANA’s DMA Division.

For 2018, the ECHOs added new categories which reflect the shifting skills of today’s data-driven marketers, including Best Immersive Technology and Best Campaign for Social Good. In addition, the category “Best Data & Analytics” was divided into two categories: Best Data-Inspired Targeting and Best Data-Inspired Intelligence.

Established in 1929 by the Direct Marketing Association, the ECHO Awards honor excellence in data-inspired storytelling. Judging criteria include creativity, marketing strategy, and results in data-driven marketing campaigns. The DMA, which later was renamed the Data & Marketing Association, was acquired by the ANA in June.

A full list of finalists can be found here:


The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes nearly 2,000 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,100 client-side marketers and more than 800 marketing service provider members, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

John Wolfe
Director of Communications