Top Data Policy Leaders Anchor Stellar Speaker Lineup
WASHINGTON, DC – The Direct Marketing Association (DMA) and Venable LLP today announced two keynote speakers for “The Dynamic State of Data,” a policy briefing for data-driven marketers taking place on December 8 in Washington, DC. Congressman Marsha Blackburn (R-TN) will open the briefing with remarks on the Dynamic State of Data, and Federal Trade Commissioner Julie Brill will close the day keynoting a session titled “Focus on the FTC: A Conversation with Commissioner Brill.”
“DMA is excited to welcome Congressman Blackburn and Commissioner Brill to the briefing and to give attendees an invaluable opportunity to hear their perspectives on policy issues affecting our industry,” said Peggy Hudson, DMA’s Senior Vice President for Government Affairs. “To start and end our day with keynote sessions from two prominent Washington leaders makes this briefing an unparalleled event for the data-driven marketing community. In a single day, they will hear from the nation’s leading data policy experts and advisors on the 2015 legislative and regulatory landscape facing marketers.”
In January, Congressman Blackburn will take on the role of Vice Chair to the influential House Energy and Commerce Committee, which has oversight over data policy and other issues facing the data-driven marketing industry.
At the Federal Trade Commission, Commissioner Brill works actively on issues of critical importance to the industry, including consumer protection and the enforcement of sectoral laws such as the Children’s Privacy Protection Act (COPPA) and the Fair Credit Reporting Act (FCRA).
Previously announced speakers include FCC Enforcement Bureau Chief Travis LeBlanc; Peter Feldman, Republican Counsel for the Senate Committee on Commerce, Science and Transportation; Chris Day, Deputy Legislative Director for Senator Bill Nelson (D-FL); and many others.
Additional sessions at the event include:
- Focus on the FCC: TCPA, Robocalling and Beyond
- Focus on Nonprofits: Privacy, Postal, Taxes and More
- 2015 Legislative Preview: From Capitol Hill to State Capitals
- Supreme Court Skinny: DMA v. Brohl
- Litigation Trends in Data Privacy
The full agenda is available online at: http://thedma.org/state-of-data/
Program Registration Information
Registration is required in order to attend “The Dynamic State of Data,” which takes place Monday, December 8th, from 12:00 noon to 6:30 p.m., and will be held in the Washington, DC offices of Venable LLP, at 575 7th Street NW. Attendees can register online now until December 4th at http://thedma.org/state-of-data.
Media Invited to the Briefing
Media interested in attending the event should contact Mike Uehlein, DMA PR Specialist, at or email@example.com.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.
In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.
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