FOR IMMEDIATE RELEASE Contact: Mike Uehlein – muehlein@the-dma.org

Hollywood-style Gala in Los Angeles Honors Campaigns Driving Results, Hosted by Sugar Ray’s Mark McGrath

October 16, 2016 – Honoring the world’s most innovative, creative and effective marketing campaigns, DMA has awarded 64 medals for the 2016 International ECHO® Awards. The campaigns selected as medalists – judged across 21 different categories – were awarded gold, silver and bronze medals tonight at the 2016 ECHO Awards Gala. The awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. The runner-up campaigns received framed certificates and were acknowledged throughout the evening. The full list of ECHO medalists and runners-up is included below this release.

“These campaigns demonstrate noteworthy success by marrying creative storytelling to data science that results in important business outcomes for their clients,” said Tom Benton, DMA’s CEO. “DMA’s International ECHO Awards seek to honor the campaigns that use inspirational creativity and design to generate measurable results. Every one of these winners and runners-up are in the forefront of advancing the data & marketing industry.”

“These ECHO-winning campaigns represent the highest caliber of data-informed marketing that delivers results,” said Jennifer Monaghan, Chairman of the ECHO® Board of Governors. “The entire Board of Governors and our outstanding judges from around the world congratulate these 100 campaigns from 17 countries for their innovation in advertising and marketing. These campaigns truly represent the best-of-the-best in modern marketing strategy and implementation.”

The 2016 ECHO Awards were judged by 90 brand, agency and marketing executives, more than 25 of whom hold a CEO, Founder, Partner or Principal position within their companies and more than 20 of whom hold an EVP, SVP or VP position within their companies.

The 2016 ECHO Awards Gala launched the first night of &THEN, DMA’s live conference in Los Angeles, which takes place October 16th through 18th at the Los Angeles Convention Center. The Gala featured a Hollywood-style red carpet pre-party and was hosted by Sugar Ray frontman Mark McGrath.

About DMA’s International ECHO Awards

The DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing – were first established in 1929, originally focused on direct mail.

About &THEN, The DMA Annual Event:

&THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. &THEN takes place in Los Angeles, CA at the L.A. Live complex from October 16-18, 2016.

About DMA (www.thedma.org): Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

2016 International ECHO® Awards Medalists and Runners Up

The Diamond ECHO Award
Diamond – Brewtroleum – Colenso BBDO for DB Breweries- DB Export

Sector Categories

Automotive
Gold – Toyota Power Up! With Jan – RAPP for Toyota Motor Sales- USA
Silver – Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz
Bronze – Where’s Sportswagon? – DDB Canada (Toronto) for Volkswagen Canada
Runner-Up – Super Heroes on Wheels – Beijing OgilvyOne Marketing Co.- Ltd. for FAW-VW Audi
Runner-Up – Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand

Business and Consumer Products
Gold – PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE
Silver – Brewtroleum – Colenso BBDO for DB Breweries- DB Export
Bronze – Finger Lickin’ Good Edible Nail Polish – Ogilvy & Mather for Kentucky Fried Chicken
Runner-Up – The Wish Cloud – Hjaltelin Stahl for Post Danmark
Runner-Up – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand

Business and Consumer Services
Gold – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial
Silver – The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group
Bronze – The Officers Choice – OgilvyOne Worldwide for The National Defence Recruitment
Runner-Up – Bing Your Business – Wunderman Bienalto for Bing
Runner-Up – Service Experts Summer 2015 – Strategic America (SA) for Service Experts Heating & Air Conditioning

Energy and Utilities
Gold – The Suncell Guide – MRM//McCann Stockholm for Sweden
Silver – Welcome Home, Z – M&C Saatchi Stockholm for E.ON
Bronze – Bill Holiday – 0.99 for Genesis Energy
Runner-Up – S.O.S Network – Ogilvy & Mather- Hong Kong for Maxis Communications
Runner-Up – Rate My Roof – Clemenger BBDO Melbourne for Origin Energy

Insurance and Financial Products and Services
Gold – The Rich List – Director for SKAGEN Funds
Silver – The day that never happened – SHACKLETON for ABANCA
Bronze – #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance
Runner-Up – Dreams Reclaimed – Ogilvy New York for Aetna
Runner-Up – No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.

Not-for-Profit
Gold – The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong
Silver – The Write Thing – BBDO Belgium for Vlaamse Parkinson Liga (Flemish Parkinson Association)
Bronze – Change Hand – Volontaire for Hjärnfonden – The Swedish Brain Foundation
Runner-Up – Bully Ads – BIMM/Touche! for Canadian Safe School Network
Runner-Up – World Vision Canada Bounceback – Russ Reid for World Vision Canada

Publishing/Entertainment/Media
Gold – The Hashtag 500 – Ogilvy New York for NASCAR
Silver – Your Xbox Year in Review – Wunderman Seattle for Microsoft
Bronze – From flow TV to a personalized video ecosystem – Mediabroker for HBO Nordic
Runner-Up – Personal Billboards – bbdo belgium for JCDecaux
Runner-Up – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial

Retail and Direct Sales
Gold – Halo 5 Guardians Puzzle Campaign – Wunderman Seattle for Microsoft
Silver – Backyard Burger King – Colenso BBDO for Burger King
Bronze – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial
Runner-Up – Synoptik Street Test – Hjaltelin Stahl for Synoptik
Runner-Up – myCountdown: building on success and going one better – Affinity ID for Countdown

Technology and Communications
Gold – Connection Day – Moxie for Verizon Wireless
Silver – Zero Waste – Bouvet advertising for VIASAT
Bronze – Early Life – FCB Chicago for Cox Communications
Runner-Up – Copy of Inverting a pie-chart – OgilvyOne Worldwide- Mumbai for Vodafone Business Services
Runner-Up – #Maketheteam – OgilvyOne London for IBM

Travel & Hospitality/Transportation
Gold – Lufthansa Runway to Success – MRM//McCANN- India for Lufthansa German Airlines
Silver – Sunny Service Days – Dallas Fort Worth International Airport for DFW Customers
Bronze – Bring Award Delivery – Kitchen Creative Agency for BRING
Runner-Up – Wyndham Rewards Umbrella 2015 Campaign – People Ideas & Culture for Wyndham Rewards
Runner-Up – Early Engagement – Ogilvy One Atlanta for IHG® Rewards Club loyalty program

Channel Categories

Best Use of Direct Mail
Gold – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand
Silver – Mercedes-Benz GLC launch – Clemenger BBDO Melbourne for Mercedes-Benz
Bronze – LAST ONE TO THE FUTURE LOSES – BlackWing Creative for UNISYS
Runner-Up – Healing with Honor – WLA- Inc. for United Service Organizations- Inc. (USO)
Runner-Up – ROLLING OUT TO THE PROPERTY MARKET – Agentur am Flughafen AG

Best Use of Display/DRTV/Video
Gold – Little Kitchen – Colenso BBDO for Foodstuffs- New World
Silver – The Boys – Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Group
Bronze – Synoptik Street Test – Hjaltelin Stahl for Synoptik
Runner-Up – The Neighbor Campaign – NetBooster A/S for SEAS-NVE
Runner-Up – Amnesty International Unblocker – Colenso BBDO for Amnesty International

Best Use of Email Marketing
Gold – Real-time Personalization of Emails – Kenscio Digital Marketing Pvt. Ltd. for Axis Securities Limited
Silver – myCountdown: Building On Success And Going One Better – Affinity ID for Countdown
Bronze – Chances – Epsilon/Slingshot/Speakeasy for American Home Shield
Runner-Up – World’s Greatest Realtor – Affinity ID Australia for Stockland Residential (Australia)
Runner-Up – IBM Bluemix Dynamic E-mail Nurture – Ogilvy New York for IBM

Best Use of Mobile
Gold – TASKS FOR TOYS – OgilvyOne Worldwide for Toys’R’Us (Singapore) Pte Limited
Silver – PEDIGREE Found – Colenso BBDO for MARS- PEDIGREE
Bronze – See your future in 360º – OgilvyOne worldwide for The National Defence Recruitment
Runner-Up – Don’t App When You’re Hungry – Colenso BBDO for MARS- Snickers
Runner-Up – Royal Canin Offers Factory – Russia Direct for Ruscan LLC/Royal Canin

Best Use of Social Media
Gold – The No Experiment – Hjaltelin Stahl for The Danish Cancer Society
Silver – #DarkTravelTale – OgilvyOne Worldwide- Mumbai for Reliance General Insurance
Bronze – Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret
Runner-Up – Forgotten Words – Proximity Barcelona for Teide Digital
Runner-Up – Flavor Face Off – Javelin Marketing Group for Talking Rain’s Sparkling Ice

Craft Categories

Art Direction
Gold – Orgasm Sound Library – Proximity Madrid for Bijoux Indiscret
Silver – Forgotten Words – Proximity Barcelona for Teide Digital
Bronze – Champions League Pub Signs – OgilvyOne London for BT Sport Commercial
Runner-Up – Unparalleled Journeys – Spark44 for Jaguar Land Rover North America

Best Use of Data and Analytics
Gold – myCountdown: building on success and going one better – Affinity ID for Countdown
Silver – DecisionIQ – Moxie for Verizon Wireless
Bronze – MILO Champions Band and App – OgilvyOne Worldwide Philippines for MILO
Runner-Up – Bing Your Business – Wunderman Bienalto for Bing
Runner-Up – Nothing Can Be Perfect – W2O Group for Tejava

Copywriting
Gold – Fuji Xerox – Haus of Versant – Republik New Zealand for Fuji Xerox New Zealand
Silver – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand
Bronze – Unparalleled Journeys – Spark44 for Jaguar Land Rover North America
Runner-Up – Forgotten Words – Proximity Barcelona for Teide Digital
Runner-Up – No Brown M&Ms – Sammons Retirement Solutions Inc. for Sammons Retirement Solutions Inc.

Special Categories

Best Customer-Centric Campaign
Gold – Brewtroleum – Colenso BBDO for DB Breweries- DB Export
Silver – Reduce Speed Dial – Colenso BBDO for Volkswagen New Zealand
Bronze – EHmoji – OgilvyOne Toronto for Tim Hortons

ECHO Best Integrated Campaign
Gold – Anchor X-Ray Casts – Colenso BBDO for Fonterra Brands New Zealand- Anchor
Silver – Brewtroleum – Colenso BBDO for DB Breweries- DB Export
Bronze – The Last Word – Ogilvy & Mather- Hong Kong for WWF Hong Kong

ECHO Small Agency of the Year
Gold – World Password Day 2015 – Big Monocle for Intel
Silver – Fuji Xerox – A Golden Opportunity – Republik New Zealand for Fuji Xerox New Zealand
Bronze – HP epic 360 – Collectively for Hewlett Packard

ECHO Gold Mailbox Award
“RICG Gives” RICG for RICG

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