The Direct Marketing Association’s (DMA) Acting CEO and President Linda A. Woolley today announced the launch of a ground-breaking new initiative aligned with DMA’s mission of advancing and protecting data-driven marketing. Woolley made the announcement during her opening address at the DMA2012 Conference and Exhibition at the Mandalay Bay Resort and Casino in Las Vegas, NV.

Woolley announced that DMA has created the Data-Driven Marketing Institute (DDMI) to engage the entire marketing industry in a coordinated campaign to set the record straight about the countless ways that data-driven marketing benefits consumers – and fuels the data-driven economy.

“The Data-Driven Marketing Institute (DDMI) will redouble DMA’s efforts to explain the benefits of the consumer data industry to the public and policymakers, said Woolley, “with the goal of preventing needless regulation or enforcement that could severely hamper consumer marketing and stifle innovation, tamping down unfavorable media attention, and reminding and educating consumers about the many and varied ways that their needs are met and they are thrilled and delighted.”