New York, NY, August 7, 2014 — The Direct Marketing Association (DMA) today announced that NBA star Earvin “Magic” Johnson will be the keynote speaker at the DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers.  Magic Johnson’s keynote will take place Monday, October 27 from 8:45 to 10:15 a.m. at the San Diego Convention Center.

“Not only is Magic Johnson an NBA legend, he is also an inspiring entrepreneur, investor, and philanthropist.  He knows how to ignite customer engagement across multiple sectors and platforms, which is what the conference is all about,” said DMA President Jane Berzan.  “We are excited to work with Mr. Johnson and hear his insights about the ‘magic’ of creating meaningful customer experiences.”

Magic Johnson is a two-time Hall of Famer and co-owner of the Los Angeles Dodgers. Outside of the sports arena, he is recognized as a pioneer in social responsibility through his unprecedented partnership with Starbucks, which revolutionized Corporate America’s engagement and success with urban consumers.

Today Magic Johnson is the Chairman and CEO of Magic Johnson Enterprises (MJE), which creates strategic alliances, investments, consulting and endorsements to provide products and services for ethnically diverse and underserved urban communities. The conglomerate includes Canyon Johnson, a $1 billion dollar real estate fund, Yucaipa Johnson, a $500 million dollar private equity fund, ASPIRE, a new African-American television network, SodexoMAGIC, Magic Airport Holdings, Best Buy, T.G.I.F. Friday’s Restaurant, Inner City Broadcasting Corporation, Detroit Venture Partners, and Vibe Holdings, LLC.  Johnson also serves as Chairman and Founder of the Magic Johnson Foundation, which is dedicated to fighting against HIV/AIDS through awareness, prevention and education.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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