Merkle, Inc.; Latcha + Associates; and Yseop, Inc.
To Be Honored at DMA2013 in Chicago

September 5, 2013— The Direct Marketing Association (DMA) today announced that Merkle, Inc., Latcha + Associates, and Yseop, Inc. are this year’s winners of the 2013 DMA Innovation Awards.  The Innovation Awards, which are sponsored by Google, and honor outstanding achievements in marketing technology, will be presented at DMA2013, The Global Event for Data-Driven Marketers, held October 12-17 in Chicago. 

The 2013 DMA Innovation Awards celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth and change.

The awards ceremony will take place in The Trend, located just outside the Exhibit Hall, on Sunday, October 13, from 5:30 to 6:30 p.m.  The winning platforms and solutions will also be on display in the Innovation Awards Pavilion in the DMA Village for attendees to view from Sunday, October 13 through Tuesday, October 15. The 2013 DMA Innovation Awards 2013 boasts a distinguished panel of judges, representing the most prestigious names in the industry.

“With more and more data-driven companies applying their expertise to normalizing and then analyzing marketing and business data, the need for systems that deliver actionable data and intelligent response has also grown,” said Scott Ellis, vice president, client solutions, Adworthy, and Innovation Awards judge. “The 2013 Innovation Awards entries are excellent examples of technological solutions that heighten marketers’ ability to be more responsive to customer behavior and customer needs.”

This year, DMA will recognize solutions across four categories that parallel several of the session tracks at DMA2013: 

Category:  Data, Analytics & Attribution
  Digital Data Integration (DDI)
Company:  Merkle, Inc.

Category: Digital Technology
Digital Data Integration (DDI)
Company:  Merkle, Inc.

Category: Mobile
  2014 Mustang Enhanced Brochure Experience
Company:  Latcha + Associates

Category: Social, CRM & Loyalty
  Yseop Artificial Intelligence Software
Company:  Yseop, Inc.

About DMA2013 Conference & Exhibition

The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  DMA2013, held October 12-17 in Chicago, features keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports.  DMA2013’s Exhibit Hall features hundreds of exhibiting companies. 

Visit the DMA2013 blog at

 About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

# # #