FOR IMMEDIATE RELEASE – November 16, 2017
Contact: Mike Uehlein, muehlein@thedma.org or 202-861-2441

The Data & Marketing Association (DMA) has expanded its education and training program with the launch of a new Omnichannel Marketing Certificate program. This new marketing education program addresses the key challenges facing marketers as they struggle to attract customers across digital, print and retail channels. The program is designed to deliver the essentials of successful omnichannel marketing, including strategy development, channel integration and customer engagement. Powered by MediaMath and Optikal, the certificate program brings together leading marketers to share applied learning and best practices for channel-specific campaigns.

“Marketers are constantly on the lookout for the latest techniques and strategies to advance their work,” said Jerusha Harvey, DMA’s VP of Education. “This is why we collaborate with marketers from leading edge companies such as MediaMath and Optikal, who bring their real world experience into DMA’s education tools. This program is designed to bridge the gap between traditional education avenues and the modern day practice of the world’s most successful marketers.”

“Omnichannel as a concept can be difficult for marketers to fully grasp, which is why a robust certification course like this is vital to understanding all of the different elements that underpin it,” said Michelle Said, Senior Manager of Programmatic Education for MediaMath. “That’s why MediaMath has collaborated with Optikal and the DMA to help marketers get a 360 view of omnichannel from concept to execution. From that core understanding, marketers will be able to make strategic, informed decisions to bring about more efficient and effective marketing campaigns.”

“Omnichannel Marketing is the most efficient way to target your ideal customer across different channels,” said James Fink, CEO and Managing Partner of Optikal. “It’s an honor to be a part of the conversation with MediaMath and DMA to see the exciting changes happening within the data and marketing landscape.”

DMA’s Omnichannel Marketing Certificate is composed of six on-demand modules, available for purchase individually or packaged together with the certificate’s exam. Available courses include:

DMA’s Education department offers a range of in-person, live-online, on-demand courses and custom in-house enterprise training tied to best practices, emerging trends and expert instructors. This newest program follows on the heels of DMA’s earlier launch, a new ‘CRM & Attribution’ Certificate, developed through a joint initiative with Marist College – specialists in digital education and named one of Princeton Review’s top 50 “Colleges That Create Futures”.

About DMA (www.thedma.org): Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (“DMA”) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.

About MediaMath
MediaMath’s technology and services help brands and their agencies drive business outcomes through programmatic marketing. We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices. Powered by advanced machine learning algorithms that buy, optimize and report in real time, our platform gives sophisticated marketers access to first-, second- and third-party data and trillions of digital impressions across every media channel. Clients are supported by solutions and services experts that make it simple to activate our technology. Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world. MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.

About Optikal
Optikal is an OmniChannel Marketing Solution that provides true 1:1 human to human connections for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to ID, Map, and Transmit your message to your audience on every channel, platform and device.