Awards Presented during DMA2014 in San Diego

San Diego, CA, October 28, 2014 — The Direct Marketing Association (DMA) today honored Hearst Magazines, MetLife and Lisa Arthur of Teradata with DMA’s 2014 Marketer of the Year Award at a ceremony held during DMA2014 in San Diego. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct marketing community, with alumnae including many of the industry’s most innovative brands and marketers. This year, DMA presented the award to two companies for their joint initiative on multi-channel campaigns and one individual for demonstrating outstanding innovation, leadership, and corporate and environmental responsibility.

“DMA is delighted to honor Teradata CMO Lisa Arthur, Hearst Magazines and MetLife with our prestigious 2014 Marketer of the Year award,” said DMA President Jane Berzan. “These marketing pioneers embody everything that Marketer of the Year stands for — thought leadership, constant innovation, and strong commitment to corporate and environmental responsibility. They serve as an inspiration for the entire data-driven marketing industry.”

Hearst Magazines and MetLife’s Winning Combination on Multi-Channel Marketing Campaigns

Hearst Magazines is a data-driven global magazine and book publisher built on a century of consumer trust and credibility with household brands including Good Housekeeping, Cosmopolitan, and Esquire. MetLife is a leading data-driven global provider of insurance and employee benefit programs with a 140-year reputation for innovative products and social responsibility. Coming from separate industries, Hearst and MetLife are working together to leverage their combined data assets, analytic capabilities, brand equities, and unique channel marketing strengths, to navigate innovative new best practice standards for integrated multichannel marketing. Their joint initiative to strategize, develop, and execute premium co-branded integrated multichannel marketing campaigns sets a new industry gold standard by advancing the science of data-driven integrated multichannel marketing on many best practice fronts.

Lisa Arthur’s Thought Leading Concepts on Data Driven Marketing

Lisa Arthur is a cutting-edge marketer with more than 30 years of industry experience. In her role as Teradata’s CMO, marketing applications, Arthur has taken a bold step to challenge senior marketers and business leaders to deal with what she calls “the big data hairball” — the influx of marketing data, big data, and all data that corporations must manage. As CMO, she drives global market and demand strategy, solutions marketing, and customer-centric initiatives. Arthur also serves as a global industry thought-leader around data-driven marketing and Teradata’s Integrated Marketing Management (IMM) solutions. She recently harnessed this knowledge in a new book for C-level executives and marketers titled, “Big Data Marketing: Engage Your Customers More Effectively to Drive Value.” The book provides a timely and provocative approach to overcoming big-data chaos, and driving measurable value from data-driven insights. Arthur is frequently sought as a speaker and blogger.

Past DMA Marketers of the Year include:

2013                LinkedIn and T-Mobile
2012                Macy’s and United Airlines Mileage Plus
2011                Gilt Group
2010                GEICO
2009                Best Buy and Zurich Financial Services
2008                eBay
2007                Microsoft-MSN
2006                Yahoo! Inc.
2005                David Neeleman, JetBlue Airways
2004                Jason Ackerman, FreshDirect
2003                Lowell W. “Bud” Paxson, Paxson Communications Corporation
2002                Shelly Lazarus, Ogilvy & Mather Worldwide
2001                Thomas O. Ryder, The Reader’s Digest Association
2000                Janice Brandt, America Online, Inc.

For more information on DMA’s Marketer of the Year Award, please click here.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

# # #