A Sad Day for Marketers, Says DMA

Washington, DC, December 24, 2013 – The Direct Marketing Association (DMA) today announced that the Postal Regulatory Commission (PRC) has granted the United States Postal Service’s request for an exigent postal increase.

“They are the Grinch this Christmas,” said Jerry Cerasale, DMA’s senior vice president of government affairs.  “At least, they state that this outrageous postage increase will be phased out.  Sadly, the Commission does not set a date for the phase out.  The Commission says the USPS should recover the losses due to the Great Recession in less than two years, but will await quarterly volume and financial results from USPS to determine any phase out date.  That is a cop out.  Mailers have received a lump of coal for Christmas and will continue to receive more lumps for at least the next two Christmases.  DMA is concerned that the phase out will never come.  It was time for the PRC to stand up and it failed.  It is a sad day for mailers.”

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.


# # #