Washington, DC, February 20, 2014 — The White House this morning announced delivery on a previous series of executive actions to improve the U.S. patent system, using the existing authority of the U.S. Patent and Trademark Office to better protect innovators from frivolous litigation.

“DMA appreciates the Administration’s effort to more robustly identify patent owners and believes that the launch of an online educational tool for businesses who have received demand letters is a very helpful step forward.  DMA also agrees with the President’s call to pass legislation in this area to help stop abusive patent litigation and curb the practice of sending vague and misleading demand letters to unsuspecting businesses,” said Peggy Hudson, DMA’s senior vice president of government affairs.

DMA continues to engage on the patent troll issue and will be participating in the meeting at the White House later this afternoon.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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