December 3, 2012 — The Direct Marketing Association (DMA) is joining hundreds of nonprofit leaders December 4-5, 2012, in the nation’s capital to urge lawmakers to protect a 100-year-old American tradition of common-sense tax policies that encourage giving and help support critical programs and services for people in need.

Congress is seriously considering whether to retain, modify, or eliminate the charitable deduction. The potential result is the loss of billions of dollars, which would impede the important work that nonprofits do for the millions of Americans who rely on them.

The Charitable Giving Coalition, a group of more than 50 nonprofit, charitable and other organizations, is bringing together hundreds of frontline leaders to Washington, D.C. for “Protect Giving-D.C. Days” on December 4-5, 2012. DMA, through its nonprofit membership organization, the DMA Nonprofit Federation (DMANF) will be participating by reaching out to federal lawmakers and policymakers and their staff to encourage them to keep the charitable deduction intact. The effort will pierce the “inside-the-beltway” bubble with the realities communities are facing throughout America.

“Nonprofits across the country are focused on providing vital services and support during this tough economy, and this important event is meant to reiterate the vital role of charities for our nation. Protecting the charitable deduction is the right thing to do,” said Senny Boone, senior vice president, DMA Nonprofit Federation.

For more information, please contact Senny Boone, at

About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMANF) is the leading association for nonprofit organizations that use direct marketing (mail, online, email, telephone, social networking, mobile and more) to raise money.  For more than 25 years, the DMA Nonprofit Federation (and its predecessors) performs as an effective national advocate for nonprofits on postal rates and services, privacy & data protection, fundraising ethics & accountability, charitable registrations, and other key issues impacting nonprofit fundraising.  The DMANF leads the way in professional education, best practices, market intelligence and networking for its 400 member organizations.  In 2011, Americans and corporations gave over $300 billion to nonprofit organizations; most donations are the result of direct marketing.  For additional information on the Nonprofit Federation, its work, and its member benefits, visit; join us on Facebook; or follow us on Twitter.

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.


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