Contact: Mike Uehlein

Leaders from Virgin America, Return Path, Blue Hornet, Brand Driven Digital, and More

New York, NY, December 19, 2012 — The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced a dynamic keynote lineup for the upcoming Email Evolution Conference — the Hottest Conference for Convergence of Email, Social, Digital, and More — which will be held February 6-8 at Fountainebleau, Miami Beach, FL.  Enterprise email service provider BlueHornet is the Title Sponsor for the Conference.

The conference brings together top industry leaders, and brands from across the nation — providing attendees with the best ways to capitalize on the high ROI of this powerful communication tool — whether on its own, or integrated with social, search, mobile, video, and other email enhancers.

“Driven by traditional enterprise data and unstructured data from the Web and social channels, the need to marshal, sift, analyze, and act on deep data is now the primary professional challenge for today’s digital marketers,” said Linda Woolley, DMA’s acting president and CEO.  “The Email Evolution Conference provides attendees with the latest tools, cutting-edge techniques, and thought leadership in email and digital marketing — everything attendees need to meet the challenges of today’s data-driven marketplace.”

Conference Highlights

Thursday, February 7

Opening Keynote:  Monitoring the Digital Heart: Creating an Emotional Connection with Digital Media

8:30-10:00 a.m.

Luanne Calvert

Vice President, Marketing

Virgin America

Virgin America is pioneering in integrated, digital marketing including email, which is an extremely important vehicle for them.  Calvert will discuss how Virgin America is creating an emotional connection through a primarily digital media mix.

Title Sponsor Keynote:  Tough Love:  What Consumers Really Think of Your Email!

4:00-4:45 p.m.

Ryan Phelan

Vice President, Strategic Services


What do consumers really think about email messages from brands; how do they use social and mobile in complement to email; and how can you use this insight to improve your digital marketing response and revenues?

Title Sponsor BlueHornet is an enterprise email service provider that demonstrates genuine passion for digital marketing and a love of working with great brands. Using all new 2012-13 data, BlueHornet will examine new consumer behavior data and what they’ve seen resonate with subscribers across channels and devices to showcase what is working now and what will keep your messaging relevant as the year progresses.

Friday, February 8

Keynote – Making Email Smarter

8:30-9:45 a.m.

Matt Blumberg


Return Path

Social media and 24/7 connectivity have completely reconfigured how people consume media, as well as how they discover, connect, and support products and brands.  There is massive clutter to break through, and consumers are expecting an ever-more personal experience. Research has shown email marketing is uniquely positioned to capitalize on the digitalization of the consumer experience.  Are email marketers ready to capitalize on their data – to the benefit of subscribers everywhere?  Are you?

Closing Keynote:  Brand Driven Digital Marketing

1:00-2:30 p.m.

Nick Westergaard

Brand-Driven Strategist

Brand Driven Digital

With so many social networks, devices, and bright shiny objects to distract us, how do modern marketers create truly customer-centric marketing that builds brands and engagement with key audiences?  Author, blogger, and digital brand strategist Nick Westergaard will discuss how social and other digital interaction with brands gives marketers power (data) and takes power away (customer choice) — and how smart marketers are adapting and optimizing their customer connections.

Save $200 with the Early Bird Rate, expiring on 1/7/2013!

About the Email Experience Council (eec)

The Email Experience Council (eec) (, the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

The eec conducts a broad series of initiatives that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device.  Additionally, eec members are setting the standards for email through our Advisory Committee.  eec members represent agencies, advertisers, technology partners, and companies focused on the potential of email marketing.

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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