FOR IMMEDIATE RELEASE – October 9, 2017
Contact: Mike Uehlein – email@example.com or 202-861-2441
NEW ORLEANS, LA – Today, the Data & Marketing Association (DMA) announced the election of four data and marketing executives from Claritas, DigitasLBi, Infogroup and Verve to its Board of Directors. These leaders will immediately join DMA’s Board, which includes representatives from agencies, service providers, brand marketers, publishing, finance and technology. Each board candidate is considered by DMA’s Nominating and Board Development Committee, chaired by Steve Wagner, Group President of Experian Marketing Services, and voted on to the full Board.
The four newly elected board members are:
- Julie Bernard – Chief Marketing Officer, Verve
- Michael L. Iaccarino – Chairman and CEO, Infogroup
- John McDonald – Executive Vice President, DigitasLBi New York
- Mike Nazzaro – CEO, Claritas
DMA members also chose to reelect two board members for new terms:
- Brian Cowart – Chief Development Officer, Disabled American Veterans
- John Princiotta – SVP Marketing, Publishers Clearing House
“DMA continues to attract influential leaders from across the data and marketing ecosystem to our Board of Directors,” said Data & Marketing Association CEO Tom Benton. “Working towards a shared vision, DMA and its board address the challenges and opportunities currently facing advertising, marketing, media and technology. It is this collaborative spirit which has carried DMA through 100 years of advocacy for a community which builds lasting relationships with consumers based on truth, results and trust.”
DMA’s Board of Directors is intimately involved in the association’s efforts to advocate for the responsible use of consumer marketing data. For more than 60 years, DMA and its membership have led data and marketing policy through crafting and enforcing DMA’s self-regulatory guidelines. In order to address new development’s in today’s data practices, DMA’s Data Standards 2.0 initiative will be releasing updated standards regarding emergent technology and data innovations. These updated standards for data-driven marketing stem from collaboration with and input from DMA’s membership and industry partners.
DMA members and its Board of Directors are celebrating the organization’s 100th anniversary in New Orleans at &THEN, DMA’s annual global event (October 8-10). The three-day event assembled thousands of marketers to hear from executives leading cutting-edge companies, see game-changing technology and learn strategies to advance data-informed customer connections.
The profiles and roster of the entire DMA Board of Directors are available at https://thedma.org/board/.
About DMA (www.thedma.org): Founded in 1917 and driving the data and marketing agenda for a full century, the Data & Marketing Association (“DMA”) champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s brand-leading membership is made up of over 1,400 organizations that are today’s innovative tech and data firms, marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem—demand side and supply side—and engaging more than 100,000 industry professionals annually, DMA is uniquely positioned to convene and guide the industry to bring win/win solutions to the market, and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.
DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystem’s most vexing challenges; educating today’s members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.