The Direct Marketing Association (DMA) today announced that Howard Schmidt, former Special Assistant to the President and Cyber Security Coordinator at the Executive Office of the President, will deliver a keynote address at DMA’s NCDM 2012 conference, on Wednesday, December 5, in Orlando, FL.

Schmidt’s long and accomplished career in data infrastructure security includes roles as Vice President for CISO at eBay and Chief Security Officer at Microsoft.

At NCDM 2012, Schmidt will apprise attendees of the emerging and multiplying challenges to corporate data and customer privacy, providing a frontline perspective on defeating those threats. Linda Woolley, DMA’s Acting President and CEO will engage Schmidt in an exclusive Q&A session.

Accredited members of the press interested in interviewing Howard Schmidt prior to NCDM or on site at the conference should email

Schmidt’s keynote joins two recently announced sessions at NCDM 2012 designed to address the rapidly evolving landscape confronting marketers who leverage Big Data to reach and engage customers:

On Tuesday, December 4, Susan Fox, Vice President, Government Relations at Walt Disney, Tony Hadley, Senior Vice President, Government Affairs for Experian, and Brian Huseman, Director of Public Policy for Amazon, will discuss regulatory and legislative threats to the data-driven way of life.

On Wednesday, December 5, Bruce Biegel, Managing Director of the Winterberry Group, Joanne Dunne, CEO of Alliant Data, and Peg Kuman, CEO of Relevate, will advise attendees on the best practices and common pitfalls of the critical discipline of data governance.

Both sessions will be led by Rachel Thomas, Vice President, Government Affairs, for the Direct Marketing Association.

About NCDM 2012

NCDM 2012, taking place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL, will gather more than 500 industry professionals to tackle critical issues at the intersection of marketing and data. This year, NCDM will focus particularly on the opportunities and challenges presented to marketers by the explosion in “Big Data” generated by social networks.

NCDM 2012 attendees will be able to attend more than 40 sessions, workshops and laboratories addressing five themes:

  • Data Management Tools and Techniques
  • Multi-Channel Engagement Strategies
  • Marketing and Big Data
  • Effectiveness, Accountability and ROI
  • Advanced Data Analytics & Modeling

This year’s conference will also feature several provocative Dialog panels in which participants address key strategic issues, including the shifting regulatory and legislative environment governing the collection and use of customer data.

Sponsors and supporters of NCDM 2012 include IBM, KBM Group, InfoUSA, SAS, Alteryx, Canada Post, Click2, DataMentors, Dovetail, Extraprise, Infogroup, Neolane and others

For more information on the NCDM 2012 agenda, and to register, please click here

For information about NCDM 2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.



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