The Direct Marketing Association (DMA) today announced Hal Brierley, executive chairman, Brierley+Partners, Inc. — and Marjorie Kalter, professor at New York University’s Stern School of Business, teaching social media and brand management — will be the 2012 DMA Hall of Fame recipients.

Both Brierley and Kalter will be inducted into DMA’s Hall of Fame on Tuesday, October 16, during the DMA2012 Conference & Exhibition, the Global Event for Real-Time Marketers, taking place October 13-18 in Las Vegas.

“These two exemplary marketing veterans stand out among their peers for their dedication and leadership within the direct marketing community,” said Linda A. Woolley, DMA’s acting president and CEO.  “We applaud their remarkable contributions to the direct and interactive marketing discipline.”

Established in 1978, the DMA Hall of Fame honors direct marketing professionals whose outstanding career contributions have contributed to the practice, growth, and stature of the direct marketing community.  Each year, individuals are chosen to receive this prestigious honor for their accomplishments in marketing to customers, donors, and/or prospects, and for breaking new ground with creative, response techniques, and/or analytic measurement capabilities.  A committee of judges reviews each nominee and gives recommendations to the DMA Board of Directors.

Hal Brierley

Executive Chairman, Brierley+Partners, Inc.

With a direct marketing career spanning more than 30 years, Hal Brierley remains one of the most innovative and respected strategic thinkers in the field.  A pioneer in the development of customer loyalty programs, he founded Brierley+Partners in 1985, and has directed its loyalty program design and execution work for some 200 leading global brands. Graduating from Harvard Business School in 1968, Brierley co-founded and served as president and chief executive officer of Epsilon Data Management, one of the nation’s leading database marketing companies. In 1980, Brierley served as the only outside consultant for the design of American Airlines AAdvantage®, the world’s first frequent-flyer program. In 1982, he became vice president of sales and advertising for Pan American World Airways, where he launched WorldPass®, Pan Am’s frequent-traveler program. In 1983, he was named senior vice president of marketing for Continental Airlines. More recently, in 1999, he founded e-Rewards, the world’s largest online market research panel, serving some 2000 market research firms in 36 countries.

Marjorie Kalter

Founder and Former Professor of New York University’s Integrated Marketing Program, Adjunct Professor at New York University’s Stern School of Business

Professor Kalter has always led a dual career as marketer and professor.  On the marketing side, she was executive vice president at Wunderman, leading integrated campaigns for American Express, AT&T, Groupe Danone, and Kraft, and heading the Strategy Review Board.  At the same time, she taught at Columbia University’s MBA program, then went on to create and lead NYU’s Integrated Marketing program, where she was the only full-time professor, teaching strategy and entrepreneurship.  Kalter now teaches social media and brand management at NYU’s Stern School of Business.  A previous winner of the Silver Apple Award from the Direct Marketing Club of New York, she also received the DMEF’s Edward N. Mayer Award for educational leadership and its Outstanding Educator Award.  She also serves as Chair of the ECHO Awards Board of Governors.

About the DMA Hall of Fame

DMA’s Hall of Fame honors those who have made outstanding contributions to direct marketing.  Since it was established in 1978, DMA has honored 99 men and women whose vision and leadership have helped shape today’s data-driven, multichannel marketing profession.  For more information, including a full list of 1978-2011 honorees, visit

About DMA2012 Conference & Exhibition

The DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals.  DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports.  DMA2012’s exhibit hall will feature hundreds of exhibiting companies.  For additional information, or to register for the six-day multichannel marketing event of the year, please visit

For information about DMA2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or

Visit the DMA2012 blog at

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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