January 10, 2013 — The Direct Marketing Association (DMA), the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing, is pleased to announce that Linda A. Woolley has taken the helm as DMA’s president and CEO, effective immediately. Woolley had served as DMA’s acting president and CEO since May 14, 2012.

“DMA is here for data-driven marketers — and we are more firmly committed than ever to serving their needs,” said Woolley.  “I am thrilled to be leading DMA — with its rich and venerable history — into the ever-expanding era of customer-centricity and predictive analytics.”

Under Woolley’s leadership, DMA has come to the forefront as the champion and protector of the data-driven way of life — including launching the Data Driven Marketing Institute, an innovative new program designed to set the record straight about the countless ways that data-driven marketing benefits consumers and drives economic growth.  “We are the only organization that advances and protects data-driven marketing,” she remarked.  “And we will work tirelessly to ensure that the future is a world in which we can give customers and donors what they want, when they want it.

“DMA is in the best of hands under Linda’s leadership,” said Matt Blumberg, CEO and chairman, ReturnPath, Inc. and chairman of DMA’s board of directors.  “In the six months that she has served as ‘acting,’ she has made important changes, including changing DMA’s mission and stabilizing the finances of the organization.”  DMA’s mission is to advance and protect responsible data-driven marketing.

Prior to becoming acting president and CEO, Woolley served as the Association’s executive vice president of Washington Operations.  In this role, Woolley was responsible for strategically managing DMA’s global advocacy, legislative, and political efforts, as well as DMA’s Nonprofit Federation, Internet Alliance, and Mail Moves America coalition.  She was also responsible for overseeing DMA’s corporate and social responsibility, which is its self-regulation and environmental stewardship arm.  Through Woolley’s leadership, DMA was a founding member of the Digital Advertising Alliance, a self-regulatory program that provides notice and choice to consumers about online behavioral advertising.

Prior to joining DMA, Woolley was the founding principal of LegisLaw, a publishing and government relations consulting firm. Clients included Fortune 500 companies and trade associations from a wide range of industries, including transportation, manufacturing, chemicals, healthcare, energy, building materials, banking, and defense.

Woolley directed Washington operations for ITT Industries, and lobbied for ITT Corporation. She also managed the environment section of the US Chamber of Commerce and worked on Capitol Hill. Woolley holds a B.A. from Hamilton College and a Juris Doctorate from American University.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.


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