Powerhouse Platform and Marketer Google Sponsors This Year’s Awards

Contact: Mike Uehlein – muehlein@the-dma.org

New York, NY, September 29, 2015 – A diverse lineup of innovators in marketing and advertising have swept the Direct Marketing Association (DMA) 2015 Innovation Awards.  Announced today, the 11 winners will be honored during &THEN, DMA’s reinvented annual event, October 4-6 in Boston.

“Every day, marketers and service providers are out in the marketplace, developing new ideas and driving innovation,” said Paul A. McDonnough, Vice President of Conferences & Events for DMA. “This year, we’re recognizing a new generation of creators, inventors and disruptors who’ve designed solutions that enable marketers to shift away from conventional marketing practices to a space dominated by the data-driven and digital. From consumer insights to increased targeting efficiency, these companies are providing solutions that increase ROI and moving the entire marketing industry forward.”

“We are proud to partner with the DMA to recognize this year’s Innovation Award recipients,” said Jeff Buchan, Global Industry Relations for Google and Innovation Awards judge. “These companies continue to push the envelope and demonstrate the power of data-driven marketing for both businesses and consumers.”

Of these 11 companies, seven are first-time Innovation Award winners – Affectiva, FordDirect, FreshAddress, MyCheck, Semcasting, SmartFocus, Tracx and Ziosk. This year’s Innovation Award winners will be honored at &THEN on Sunday, October 4 on the Hub Stage. Winners have submitted a video showcasing their product/solution that will play in their own section of the Innovation Awards Pavilion to be viewed by the thousands of marketers that will be in attendance.

DMA 2015 Innovation Awards Winners:

Category: Digital Marketing Platform – Mobile
Company: Registria
Innovation: A mobile customer engagement solution which enables buyers to connect with the brand by simply texting a photo.

Category: Digital Marketing Platform – Social
Company: Tracx
Innovation: An integrated social media monitoring platform which allows companies to see the more robust picture of the social landscape, including sentiment analysis and visual listening.

Category: CRM & Loyalty
Company: MyCheck
Innovation: A mobile payment platform which transforms guest experiences through high-engagement features such as real-time loyalty rewards, surprise-and-delight offers and charitable contributions.

Category: Consumer Insight Solution – Attribution
Company: AdTheorent
Innovation: A cross-platform attribution and analytics solution which collects for marketers the many different IDs across all environments, matching them back to a single user and providing superior accuracy.

Category: Consumer Insight Solution – Business Intelligence
Company: SmartFocus, Inc.
Innovation: A cloud-based marketing platform which delivers real-time mobile push notifications, tailored by customer segment and triggered by time or location.

Category: Consumer Insight Solution – Measurement
Company: Affectiva
Innovation: An emotion-sensing analytics technology which measures facial expressions to provide insight into consumer emotional engagement in a cloud-based environment.

Category: Consumer Insight Solution – Modeling
Company: FreshAddress, Inc.
Innovation: An email scoring service which measures a customer’s propensity to engage and spend at a particular email address, empowering marketers to send the right offer to the right person at the right email address.

Category: Content & Native Marketing
Company: Ziosk
Innovation: An entertainment, ordering and pay-at-the-table tablet for the restaurant market.

Category: Omnichannel Campaign Management and Marketing Automation
Company: FordDirect
Innovation: A custom marketing platform exclusively for Ford and Lincoln Dealers which combines enriched data, an actionable real-time reporting dashboard and dedicated Dealer support to deliver multi-channel marketing communications.

Category: Audience Management – Data Management
Company: Semcasting
Innovation: An online targeting solution which leverages traditional direct marketing intelligence for full online application, creating highly qualified and verified audiences while providing advanced levels of user privacy.

Category: Audience Management – CRM Database
Company: Merkle on behalf of Samsung Electronics
Innovation: A digital data integration solution which connects previously anonymous website behavior to a known unique subscriber, giving them priority in an audience selection process.

About the Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.   Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.  DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.

About &THEN, The Global Marketing Experience

Introducing the only experience that unites the global marketing community – the people who think, plan and do what it takes to succeed.  If you are empirically driven and creatively inspired, you belong here. &THEN, which takes place October 4-6 in Boston, is powered by the organization that has been at the forefront of marketing for 98 years, the Direct Marketing Association (DMA).

To register for &THEN, visit dma15.org/attend.


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