September 26, 2013 — The Direct Marketing Association (DMA) today announced that Seth Godin, founder and president, Squidoo.com, and author of seventeen bestselling books; and Don Peppers and Martha Rogers, Ph.D., founding partners, Peppers & Rogers Group, the global customer-centric consultancy and originators of the “one-to-one marketing” philosophy, will be the 2013 DMA Hall of Fame recipients. Godin, Peppers, and Rogers will be inducted into DMA’s Hall of Fame on Tuesday, October 15, during the DMA2013 Conference & Exhibition, the Global Event for Data-Driven Marketers, taking place October 12-17 in Chicago.
“The exemplary vision and thought leadership from these honorees demonstrate an unparalleled commitment to customer-focused, responsible data-driven marketing strategies, begun long before our current ‘customer-centric’ age,” said Linda A. Woolley, DMA president and CEO. “We applaud their remarkable and prescient work in business and relationship-management, as well as their consummate professionalism and prolific authorship.”
Established in 1978, the DMA Hall of Fame honors direct marketing professionals whose outstanding career contributions have contributed to the practice, growth, and stature of the direct marketing community. Each year, individuals are chosen to receive this prestigious honor for their accomplishments in marketing to customers, donors, and/or prospects, and for breaking new ground with creative, response techniques, and/or analytic measurement capabilities. A committee of judges reviews each nominee and gives recommendations to the DMA Board of Directors.
Founder and President, Squidoo.com; Author; Blogger
There are very few marketers who can boast a career as varied as Seth Godin, the author of the bestselling books Purple Cow, We Are All Weird, and most recently the Kickstarter-funded The Icarus Deception, in addition to fourteen others. A digital entrepreneur several times over, Godin is currently the founder and president of Squidoo.com, a site used by millions of people to write about issues important to them, and to potentially seize the chance to monetize those passions. He is the coiner of the term “permission marketing,” referring to the use of ethical direct mail online. Godin himself writes one of the world’s most-read marketing blogs, at sethgodin.com. With a style that is intensely personal, brutally honest, playful and creative, Godin has declared the end of the “mass” marketing age, and exhorts marketers to stand out from the crowd by being “remarkable.”
Founding Partner, Peppers & Rogers Group
Credited with having launched the “customer revolution” with co-author Martha Rogers Ph.D. with their groundbreaking concept of “one-to-one marketing,” Don Peppers has continued to challenge and inspire the customer strategy landscape with his powerful keynotes, best-selling books and thought-provoking blogs. Named one of the “most influential thinkers in marketing and business today” by the U.K.’s Chartered Institute for Marketing, Peppers shares his customer strategy insights frequently as an “expert blogger” for Fastcompany.com and as a “Key Influencer” for LinkedIn.com. Peppers and Rogers have co-authored nine best-sellers which have sold over a million copies in eighteen languages internationally. Their first book, The One to One Future (1993) was named by Inc. Magazine’s editor, George Gendron, as “one of the two or three most important business books ever written.” Prior to co-founding Peppers & Rogers Group, Peppers served as the CEO of a top-20 direct marketing agency. He is the author of Life’s a Pitch: Then You Buy (Doubleday, 1995). He also worked as an economist in the oil industry and as a director of accounting for a regional airline. Peppers holds a B.S. in astronautical engineering from the U.S. Air Force Academy and a master’s in public affairs from Princeton University’s Woodrow Wilson School.
Martha Rogers, Ph.D.
Founding Partner, Peppers & Rogers Group
Martha Rogers combines scholarship with strategy as one of the foremost customer-focused relationship marketing strategists. An acclaimed author, business strategist, and a founding partner of Peppers & Rogers Group, Dr. Rogers has been named by Business 2.0 magazine as one of the 19 “most important business gurus” of the past century. Martha continues to apply the “one to one marketing” approach she and co-author Don Peppers coined in their first book, The One to One Future (1993), to today’s transparent world. Their latest book, their ninth together, Extreme Trust: Honesty as a Competitive Advantage (Penguin, 2012), suggests that social networks and rapidly increasing transparency have combined to raise customer expectations regarding the trustworthiness of the companies and organizations they deal with. Dr. Rogers is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She is an adjunct professor at the Fuqua School of Business at Duke University and the co-director of the Duke Center for Customer Relationship Management. Dr. Rogers earned her Ph.D. at the University of Tennessee as a Bickel fellow.
About the DMA Hall of Fame
DMA’s Hall of Fame honors those who have made outstanding contributions to direct marketing. Since it was established in 1978, DMA has honored 101 men and women whose vision and leadership have helped shape today’s data-driven, multichannel marketing profession. For more information, including a full list of 1978-2011 honorees, visit www.dmahalloffame.org.
About DMA2013 Conference & Exhibition
The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. DMA2013, which will be held October 12-17 in Chicago, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2013’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma13.org.
For information about DMA2013 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or firstname.lastname@example.org.
Visit the DMA2013blog at http://dmaannual.wordpress.com/.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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