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DMA’s Startup Competition Completes Second Successful Year &THEN Global Conference

October 20, 2016 – Six of the martech and adtech industry’s most promising startups were awarded pilots with leading media, data and marketing firms following their live “pitch-offs” at DMA’s HOT ZONE competition for startups. DMA, the leading and largest U.S. data and marketing association, hosted the HOT ZONE competition during its global marketing conference, &THEN, in Los Angeles, Oct. 16-18.

The six finalists that pitched off were selected by a judging panel of four industry executives after two days of live exhibits at &THEN. DMA’s 2016 HOT ZONE judges were:

  • Alan Izenman – CEO, Involved Media
  • Allison Metcalfe – VP of Customer Success, LiveRamp
  • Cory Treffiletti – Vice President of Marketing and Partner Solutions, Oracle Data Cloud
  • Melissa Yang – Global Data and Audience Partnerships, Facebook

“One of DMA’s most important priorities to identify, facilitate, and share dynamic, digitally powered business solutions that can allow our members to deliver a better return on their marketing investments and engage more deeply with customers,” said Tom Benton, DMA CEO. “Our goal is to curate, foster and highlight our members’ innovations as well as startups’ innovations, and to help develop the market for new technologies and techniques.”

“DMA’s HOT ZONE delivers unparalleled curation and convenience for marketers, agencies and solution providers when it comes to vetting and connecting with top startups,” said Lindsay Hutter, DMA’s SVP of Communications & PR who leads the association’s Structured Innovation Program. “Our judges bring deep marketing experience and business acumen to their selection process, ensuring that &THEN attendees gain exposure to startups that are pre-qualified and innovative.”

“We had 56 applications this year,” said David Kohl, Program Curator for the HOT ZONE and CEO of Morgan Digital Ventures. “Our judges curated an incredible depth and diversity of HOT ZONE startups, bringing the top 15 to DMA’s &THEN conference in LA this year. The quality of startups makes the HOT ZONE a tangible commercial benefit to DMA’s membership and &THEN attendees.”

The six companies who advanced to the Battleground Competition and pitched off before the judges and &THEN attendees were:

  • Circulate | Helps publishers, networks and SDK providers maximize their first-party data monetization strategies with one simple integration. |
  • Enplug | Turns any digital display into a web driven, interactive display. |
  • Faraday | Combines CRM data with a national database of household-level attributes to deliver visualizations, analytics and omnichannel predictive microtargeting. |
  • Rockerbox | Builds brand awareness and acquire new customers by marketing against a user’s recent behaviors. |
  • Stanza | Shares upcoming dates & events with users by targeting in and around events on users’ calendars. |
  • Wrapify | Pays everyday consumer drivers to advertise on their car and provides advertisers with live data analytics including impressions and geographic reach. |

Click here to view the full list of 15 companies competing in the HOT ZONE at &THEN.

DMA’s HOT ZONE is one of two programs the association launched in the last year to accelerate adoption of emerging technologies and techniques that will deepen consumer engagement and achieve even more relevant content and marketing for consumers. For more information on DMA’s Structured Innovation Program, click here.

Reactions from the 2016 HOT ZONE Judges

“The HOT ZONE winners represented an amazing cross-section of new and innovative ways marketers can be engaging with their customers to deliver an impactful message. That experience was aligned very well with the position of &THEN in the market as a means of educating and activating new ideas. It was a great way to spend 3 days as a marketer.” – Cory Treffiletti – Vice President of Marketing and Partner Solutions, Oracle Data Cloud

“I was immensely impressed by the ideas presented at the HOT ZONE competition. As programmatic and cross-screen campaigns take on increased importance, having access to clear, concise and accurate data is paramount. The martech and adtech startups that participated in the competition prove that, as an industry, we are making strides in developing the innovative data-driven solutions and services we need to meet brand needs. It was an honor to participate as a judge in the competition, and I look forward to watching each HOT ZONE competitor grow.” – Alan Izenman – CEO, Involved Media

“It was truly inspiring to spend time with these startups – I learned a great deal about what is up and coming in the industry and made connections with some extraordinary thinkers who are solving some very real problems for marketers.” – Allison Metcalfe – VP of Customer Success, LiveRamp

About DMA ( Founded in 1917, DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA’s membership is made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.

DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketers’ ability to responsibly gather and refine detailed data; innovating to bring solutions forward for marketers’ most vexing challenges; educating today’s marketers to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN – the largest global event for data-driven marketing – and DMA’s portfolio of other live events.