FOR IMMEDIATE RELEASE – February 22, 2016
Contact: Mike Uehlein –

Following the decision from the Tenth Circuit Court of Appeals in DMA v. Brohl, the Direct Marketing Association (DMA) issued the following statement from Christopher Oswald, VP of Advocacy:

“Following a unanimous Supreme Court decision supporting DMA’s ability to challenge Colorado law in federal court, the decision handed down earlier today by the Tenth Circuit Court of Appeals remanding the case to the Colorado District Court challenges traditional legal thought regarding burdens on interstate commerce.

“DMA’s five-year battle on behalf of its membership and the entire marketing industry has been grounded on the idea that the Colorado notice-and-reporting requirements are unconstitutional under the Commerce Clause and unduly break the bond of trust between marketers and their customers.

“DMA is reviewing the content of the decision for its implications on our members and the data-driven marketing ecosystem.”

About Direct Marketing Association (DMA)

The Direct Marketing Association (, founded in 1917, is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations across the entire ecosystem of data-driven marketing – including supply and demand sides. As such, DMA is uniquely positioned to bring together all industry participants to address the most significant challenges and advance solutions that benefit the marketplace. DMA’s solutions bring forward INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies that support innovation and data-inspired creativity in marketing. DMA’s signature event, &THEN, is the largest global event for data-driven marketing and attracts the industry’s top leaders and practitioners from around the world.