Our goal is to keep all direct marketing channels open, safe and productive for business and consumers, helping the DMA to advance and protect responsible data-driven marketing. The best way to do this is through vibrant, peer-led marketing ethics committees and strong self-regulatory standards.
DMA has, for decades, been a leader in establishing comprehensive self-regulatory guidelines for its members on all facets of direct marketing. In our experience, self-regulatory guidelines are the most effective way to address changes in marketing technology, changes in markets, and new marketing business practices. DMA guidelines provide members with generally accepted principles of conduct, prevent unnecessary regulation, and are flexible and adaptable.