- Continue to track impacted areas/lists and data since the impacted communities will need time to recover and regroup before you can send out your communications.
- Data providers and list owners should continue to track the types of messages and appeals to ensure that any scams can be prevented since the time after a disaster will trigger bad actors and likely criminal behavior—you may also report any suspicious or poor marketing practices to the DMA at email@example.com.
- Continue to reduce your outbound billing and other notices since the impacted will not be likely to reply since they have relief and recovery priorities. Turn the ongoing vigilance of customer service to look for calls for help such as “I can’t pay my bill this month” or “all my documents are lost and don’t know where to pay…”
- Determine if and how your company or organization can offer help by linking to a reputable organization and/or providing financial support to help with the recovery.
- Alert your staff and service providers to ways they can help — blood donations, cash donations, inventory and equipment that may be useful for a local recovery effort. Think local and how you can help.
We welcome your additional suggestions. Please contact DMA Accountability at firstname.lastname@example.org to add your ideas and experiences.