As our local communities face terrible natural disasters – Hurricane Harvey & Hurricane Irma most recently - and the resulting devastation, DMA members have inquired about steps that should be taken by marketers and fundraisers who are in communications with consumers and donors.
Here are suggestions for your review per members of DMA’s Ethics Committee as you look to plan ahead. Please note that these are meant to be helpful considerations in addition to sound legal counsel and technical and business continuity planning specific to your own company and organization.
We welcome your additional suggestions. Please contact DMA Accountability at firstname.lastname@example.org to add your ideas and experiences.