The Data & Marketing Association has a robust self-regulatory ethics program. For over 60 years, we’ve worked to keep our Guidelines for Ethical Business Practice current and enforceable. Our ethics staff and the dedicated and hard-working volunteers from our member companies work to preserve and protect the entire marketing industry’s ability to responsibly capture, process and refine detailed data to innovate marketing practices and technologies that benefit their customers and grow our economy.
Self-regulation is always the better choice over government regulation of marketing. We strive to keep our Guidelines current with ever evolving technological innovations as well as updates in the legislative and regulatory ecosystem. It is a key pillar of what we do at DMA each day as mapped in these ethics compliance reports.
Please review the types and trends of marketing issues that have concerned consumers over the past decade. You’ll see that there are some issues that resurface even today -- honoring consumers’ marketing preferences – while there are also new issues that marketers must educate and comply with including in the areas of Interest Based Advertising. These Compliance Reports are another tool/resource DMA provides to organizations to help educate industry on standard ethical business guidelines so that consumers can trust the process and to ensure accountability is occurring.
Please take a moment to review our past Compliance Reports. You may contact our ethics department with any questions or concerns about these reports, or to inquire about a questionable marketing practice or promotion. You may also file an ethics marketing complaint for staff to review.