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DMA: Data and Marketing Association
Consumer Help

The DMA Privacy Promise to European and Swiss Consumers

  1. DMA will not disclose your complaint or any information you disclose to it except to: (1) the company that you have filed a complaint against for purposes of its responding, and (2) the DMA Privacy Shield Program Committee for purposes of reviewing and ruling on case. In addition, if the decisions made by the Program Committee are in your favor, the case information may be publicized or forwarded to the appropriate governmental enforcement body at the Program Committee’s discretion. If case information is publicized, DMA will ensure that any information that it provides about the consumer will be kept anonymous. Furthermore, DMA will not disclose any such information to any other person except as required by law, or pursuant to court order, or with your consent.
  2. DMA will disclose to you on your written request any of the personal information about you that is in its control and will provide you with the ability to correct it where it is inaccurate. DMA will retain the information in strict confidence and under appropriate security and only its staff administering the program will have access to it. DMA will retain the case information for a period of three years, or until all legal matters have been concluded.
  3. Any personal information disclosed to us will be used only for the purpose of addressing your dispute. However, aggregate statistical program information may be periodically developed and made public. No disclosure of a consumer’s name will be made in any aggregate public statistical report.
  4. If you have any questions or concerns about our handling of personal information, please contact a member of the DMA staff at: privacyshield@the-dma.org.

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