Anti-virus software, firewalls, employee training, and plain common sense can go a long way to protect your customer database and to protect consumers from loss and identity theft. But if you leave the door open, allowing personally identifiable information to be stolen or altered, you have not done your job as a privacy and security officer. And, you have compromised the trust between you and your customer. Lose that trust, and consumers will deny you the information you need to build a good marketing relationship. There could be legal ramifications as well.
Security is a heavy responsibility, but it is not rocket science. There are steps you can take to minimize the risk of data loss.
Responding to a call to action from the Federal Trade Commission for all major trade associations to address the security of data, the Direct Marketing Association approved security guidelines for its members. All members must follow four specific ethical guidelines to keep information about consumers secure.
The DMA encourages you to follow this checklist. While these checklists are not necessarily exhaustive for your particular situation, they are useful guides to help you do the right thing for consumers and your company. FTC Mascot Dewie the Turtle is the safety and security symbol for consumers.