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90-Day Countdown to EU Compliance: Tips to Navigate GDPR, ePrivacy Directive, & Privacy Shield


DMA brings to you leading experts from the U.S. Department of Commerce to help you navigate the current and approaching marketing regulations in the European Union. It’s 90-days out to the EU General Data Protection Regulation (GDPR) compliance date – May 25, 2018. Are you ready? This webinar will guide you through the final stretch towards compliance.

You’ll get tips on what U.S. companies need to know about:

  • GDPR – key parts of the law including requirements and possible sanctions; and hot topics companies are, and should be, focusing on;
  • ePrivacy Directive – how this interacts with GDPR and how this will affect your email marketing campaigns; and
  • Privacy Shield – key requirements, and its role in this regulatory landscape.

This is your opportunity to get final tips and to become compliance ready for May 25th. There will be time for Q & A so bring your EU compliance-related questions.

You won’t want to miss this webinar. Reserve your spot TODAY.



Isabelle Roccia

Senior Policy Advisor
U.S. Foreign Commercial Service

Isabelle Roccia is a Senior Policy Advisor with the U.S. Foreign Commercial Service since 2013. Based at the U.S. Mission to the EU in Brussels, she works on digital policy and digital economy, including data flows, data privacy and cyber-security. In this role she advises U.S. Government agencies and private sector on EU decision-making process, policies and their potential impact on business models and companies’ regulatory compliance.

Previously, Isabelle worked in EU affairs consultancies where she advised U.S. and European companies on EU policies related to ICT and international trade, as well as on EU funding opportunities. She is a law graduate from the University of Paris II – Assas and holds a Master on Defense Industry and geo-strategies.


Andrew Steele

International Trade Specialist
U.S. Department of Commerce

Andy joined the U.S. Department of Commerce’s Office of Digital Services Industries in 2016. His primary work duty is the administration of the EU-U.S. and Swiss-U.S. Privacy Shield programs. Aside from Privacy Shield, the Digital Attaché initiative, which was begun in 2016, is a related project that enables Andy to coordinate digital economy issues with many teams across the Department of Commerce. Working with various offices within the Department of Commerce and across the inter-agency community, Andy promotes U.S. businesses who are using digital technologies to trade. Andy came to government from the private sector where he focused on global commercial risk management. Prior to consulting, he attended Georgetown’s Master of Science in Foreign Service program where he focused on International Business and the Asia-Pacific region.


Senny Boone

DMA General Counsel
Data & Marketing Association

As DMA’s internal General Counsel, Ms. Boone leads the organization’s efforts in corporate compliance, social responsibility and best practices for the direct marketing community with over 25 years of communications law experience spanning the range of marketing and fundraising policy leadership. She oversees Board-level Committees on DMA’s Ethical Guidelines, the policing of members’ compliance with the guidelines, and helps to shape best practices with marketing practitioners. She is leading educational efforts on topics of interest in corporate & social responsibility, and works with both consumers and DMA members on marketing and fundraising compliance to enhance consumer trust. She oversees DMA’s consumer site, DMAchoice.org to assist consumers with their marketing complaints and communicates with consumer groups regarding marketing and privacy concerns. Additionally, since 2002, Boone leads the DMA’s Nonprofit Federation (DMANF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies. She has built the organization in terms of new products and services for members and increased the market space for nonprofit organizations and their suppliers. Since 2012, she helps to oversee the DMA’s Email Experience Council, an organization of email marketing practitioners and experts using the same successful model.
Senny Boone has a Juris Doctor from Catholic University in Washington, D.C. and a B.A. in Journalism from Temple University in Philadelphia, Pennsylvania. She is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She is a member of the District of Columbia Bar.

Mrs. Boone was honored as a “Top Woman in Fundraising” by Fundraising Success Magazine in 2006. She resides in Southern Maryland with her husband and daughter.


Lisa Brown Shosteck

DMA Privacy Shield Program Administrator; Director, eec
Data & Marketing Association

Lisa has over 15 years of experience in direct marketing and compliance issues. She has served in the DMA’s Accountability Department enforcing and educating companies on ethical and good marketing practices under the DMA Guidelines for Ethical Business Practices, including interest-based advertising principles through casework, guidance documents and compliance reports to ensure industry follows constantly changing best practices and protocols. Duties also include mediating consumer complaints regarding marketing campaigns in all media: online/digital, mail and telemarketing.

In addition, she administers the DMA Privacy Shield Program and serves as the Director, for DMA’s email marketing arm -- the Email Experience Council. EEC’s mission is to promote the effective and ethical use of email marketing through thought leadership, education, networking and advocacy.

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