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DMA: Data and Marketing Association
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2016 DMA Analytics Journal: The Inside Scoop

Overview

Join us and hear from four of the five authors whose articles were accepted and published in this year's DMA Analytics Journal!

Discover the thinking behind the analytics concepts we published, and potential applications of these theories and models for your needs. Each author will take your questions, so don't miss this opportunity to gain access and exposure to top analytics pros!

Featured Article Titles/Authors:

  • AGENT-BASED MODELS AND ECONOMETRIC MODELS: USE CASES, STRENGTHS AND LIMITATIONS
    Jude C. Ryan, Senior Partner, Research Scientist, GroupM
  • MAKE METRICS MATTER: TRANSLATING SOCIAL MEDIA ANALYTICS FOR EXECUTIVES
    Dr. Liz Gross, Social Media & Market Research Strategist, Great Lakes Educational Services
  • BIG DATA CHALLENGES AND SOLUTIONS
    Eamon Boyle, EVP, Chief Intelligence Officer, Assembly Media
  • IT’S ALL IN THE GENES: THE USES AND ABUSES OF GENETIC ALGORITHMS
    Sam Koslowsky, VP, Modeling Solutions, Harte-Hanks

Sponsored by:

  • DMA-Communities-logo

    DMA members who sign-up for this webinar will automatically be included in the Analytics Community to stay informed of future calls.

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