Join us for this special event on August 30 for a gathering of the authors whose articles appear in this year's Analytics Journal. They will discuss their articles and add more insight into their development.
For those who have read this journal, they'll take your questions. If you haven't read this journal yet, it's a must read for analysts, data scientists and marketers alike.
Free download to DMA Members at the Bookstore.
How to Achieve Effective Pricing: Leveraging the Power of Price Optimization
Donald E. Schmidt, Ph.D.
Mitigating the Impact of Ad Fraud on Data Quality and Analytical Validity
Augustine Fou, Ph.D.
A Risk with Statistical Pricing Models
Bryan Peters, Killer Creek Marketing Analytics
Using Big Data to Assess the Impact of a Brand Crisis
Marco. Vriens, Ph. D., Marketing, U. Wisconsin, La Crosse
How Big Data Analytics + A Big Idea Revitalized a Small Museum
Heidi Lanford, CEO, Go2Market Analytics
On Optimal Budget Allocation Using Marketing Mix Models
Jude Ryan, Manager, Data Science, [m]PLATFORM
Mericcan Usta, Data Scientist, GroupM
Beyond the Credit Score: Using Advanced Analytics to Engage Overlooked and Underserved Consumers
Joseph DeCosmo, Chief Analytics Officer, Enova International
Sean Naismith, Head of Analytics Services, Enova Decisions
How to Combine Market Level and Customer Level Data to Understand Individual Conversion Behavior
Dirk Beyer, Ph.D., Head of Data Science Research, Neustar