Adele Sweetwood leads global marketing for SAS, the world’s largest independent analytics company. Adele guides marketing strategy and go-to-market programs across field and digital marketing, demand generation, retention marketing, marketing sciences, and event marketing. She oversees digital investments in advertising, content, search and social media; furthermore, she has been instrumental in establishing SAS’ customer contact center, customer reference team, and the award-winning Executive Briefing Center. With an emphasis on building an analytical culture in marketing and delivering relevant programs to clients, she empowers her organization with data and analytics that allow for consistent results in revenue growth and optimized customer interactions. As the author of The Analytical Marketer (Harvard Business Review Press, October, 2016), Adele has been able to share her insights with a broader audience of leaders and practitioners.