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DMA: Data and Marketing Association
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Communication Preferences: How Digital Trends are Shaping Media Mix and Targeting

Overview

Technology continues to change the way we communicate, both interpersonally and with companies and organizations of interest. Learn the latest usage trends for email, social and mobile, and how they translate into preferred media mix by generation. Usage trends provide a foundation to target communications to the intended audiences (including prospects), supplementing one-to-one targeting.

By attending this webinar, you will learn:

  • The latest stats on digital behaviors and their implications to digital marketing:
    • Opt-in mobile texting adoption and attitudes
    • How promotional email is viewed across devices
    • Percent using ad blockers
  • Preferred channel mix of push marketing communications, and how it varies by generation
  • Attitudes toward direct mail and email, including perceptions of trustworthiness, quantities received

Speaker(s)

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Lori Connolly

Vice President, Research & Analytics
Grizzard Communications Group

Lori leads the R&A Team at Grizzard, a marketing agency that works with nonprofit organizations. She has a few decades experience in multichannel marketing analysis and optimization through quantitative techniques and research insights. She has experience in both commercial and nonprofit marketing, and has worked with brands including Samsung, Disney, and Feeding America. Prior to joining Grizzard in 2011, Lori worked with Merkle, AT&T Broadband, and DIRECTV.
Lori manages the longest-running media usage study in the industry, identifying ways marketers can leverage trends into enhanced programs and performance. DonorGraphicsTM is a nationally representative study measuring digital behaviors among U.S. adults, as well as an attitudes and usage study of donors to charitable organizations.

Sponsored by:

  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in the this community to stay informed of future calls.

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