Lori leads the R&A Team at Grizzard, a marketing agency that works with nonprofit organizations. She has a few decades experience in multichannel marketing analysis and optimization through quantitative techniques and research insights. She has experience in both commercial and nonprofit marketing, and has worked with brands including Samsung, Disney, and Feeding America. Prior to joining Grizzard in 2011, Lori worked with Merkle, AT&T Broadband, and DIRECTV.
Lori manages the longest-running media usage study in the industry, identifying ways marketers can leverage trends into enhanced programs and performance. DonorGraphicsTM is a nationally representative study measuring digital behaviors among U.S. adults, as well as an attitudes and usage study of donors to charitable organizations.