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DMA: Data and Marketing Association
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Data Visualization Using Shiny, Plotly and Tableau

Overview

The DMA Analytics Community presents another in its monthly webinar series.

Join us August 8 at 1pm ET when John Friedmann, Manager Advanced Analytics at Deloitte will present a comparison of three major interactive data visualization packages currently in wide use in corporations, academia, and government: Tableau, Plotly and Shiny.

Both packages will be compared and contrasted in detail and explored for major considerations. John will share his extensive experience in advanced analytics along with tips and tricks using these two popular packages. He will also take your questions at the end of the presentation.

Be sure to assemble your analytics staff for this valuable webinar.

Topics addressed will include:

  • Range of Visualizations Supported
  • Programming requirements and Simplicity of preparation
  • Data pre-processing
  • Optimization
  • Tips and Tricks
  • Other packages that can be considered
  • Mobile and inline webpage support
  • Server requirements
  • Security

Emphasis of the webinar will focus on marketing applications in particular.

Speaker(s)

headshot

John Friedmann

Manager Advanced Analytics
Deloitte

John Friedmann has over 30 years of experience in advanced analytics. He specializes in advanced topics such as discrete choice modeling, market basket analysis, direct marketing analytics, media mix and channel attribution. Prior work includes advertising, telecom and pharmaceutical DTC analytics. Knowledgeable in SAS, SPSS, R, machine learning and advanced statistical programming techniques. M.A. Economics from Northwestern University

Sponsored by:

  • DMA Analytics Community. DMA members who sign-up for this webinar will automatically be included in this Community to stay informed of future calls and opportunities to get actively involved.

    Follow along on twitter:

    #DMACommunities

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