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DMA: Data and Marketing Association
Why DMA?

Deliver Analytically-Driven Personalization Using Both Online & Offline Data

Overview

Real-time digital personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturing. Of late, marketers have been trying to find solutions that give them the best of both worlds—the ease of gathering clickstream data using cloud-based applications and the option to exploit on-premise customer data—to perform predictive analytics that lead to better web content personalization for a visitor. This webinar will focus on the following key topics:

Suneel Grover

Principal Solutions Architect, Digital/Customer Intelligence & Advanced Analytics
SAS

What You'll Learn

  • checkmark The importance of normalized clickstream data
  • checkmark Trends in data-driven digital personalization
  • checkmark The ingredients of a personalization platform
  • checkmark Phased approaches of adoption
  • checkmark Technology demonstrations
  • checkmark Clickstream data collection & normalization
  • checkmark Predictive digital marketing analytics
  • checkmark Orchestration & delivery of digital personalization

Sponsor:

  • DMA-Communities-logo

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